If Madeleine McCann died on Sunday 29 April, what was really going on behind the scenes that week?

Silentscope wrote:They had some time to plan, and Images could have been sent by anyone with access to a Laptop with an Internet connection.

Maybe the Police Manuals found in their Villa contained the Information?
The question remains, who gave them these Books, and when?

Uncropped Images were on someones i

I have a problem with the abduction theory. If an abductor had entered the apartment to take a child but ended up killing that child in the apartment. Would he abduct the body or just run . The dog alerts tells us there was a body in 5a.

ROSA wrote:I have a problem with the abduction theory. If an abductor had entered the apartment to take a child but ended up killing that child in the apartment. Would he abduct the body or just run . The dog alerts tells us there was a body in 5a.

Hello ROSA, good to see you back posting again

Technically, for accuracy is important, the dog alerts didn't tell us there was a body in apartment 5a, the EVRD alerted to the scent of death and the bloodhound Keela alerted to the scent of blood.  The scent could have been contamination rather than a body in situ - much like the dog's reaction to the items of clothing and the Renault Scenic.  Undoubtedly contamination but doesn't explain when where or why!

That aside, I quite agree - an abductor is very unlikely to purposely or accidentally kill a child and then run for it with the corpse, taken with non-binary gender (read him/her).

All the theories that have been put out there, not one accords with the documented evidence (with the exception of CMOMM) available for all to see in the form of the PJ files.  If only people would stick to fact and evidence!

I wasn't sure why you, ROSA, chose the particular post to reply to as your comment doesn't appear to have any relevance but that's of no importance - the fresh look at this thread is what matters!

So, looking for the relevance of your choice, I came across this which I repeat as I consider it to be of great interest..

I saw Kate and Gerry McCanns' despair and if they were acting they deserved an Oscar, 06 October 2007

I saw Kate and Gerry McCanns' despair and if they were acting they deserved an Oscar Timesonline

The PR expert who advised Madeleine's parents in the first weeks of her disappearance offers a new insight into their state of mind

Dominic Kennedy
October 6, 2007

Gerry and Kate McCann's on-screen composure in the days after their daughter disappeared was at odds with their turmoil and dread behind the scenes, a witness says today.

The couple swung between uncontrollable distress and a determination to do what was needed to help to find Madeleine. They gave no indication that they thought she had been snatched, let alone by a paedophile. Their early assumption was that she had wandered off and had an accident or been taken in by a well-meaning stranger.

Alex Woolfall, a public relations consultant for the holiday resort where the child disappeared, was with the McCanns regularly for that first fortnight and is convinced that they are innocent. "That they could be involved and in any way be guilty - to me they would have to win every Golden Globe and every Oscar ever awarded," he told The Times.

Mr Woolfall has provided the first detailed account by an insider of what happened to the McCanns during the desperate days after Madeleine disappeared. He is an expert in crisis PR at the communications group Bell Pottinger and flew to Portugal as part of the Mark Warner holiday company’s emergency response team on Saturday, May 5. Madeleine vanished on the evening of May 3.

He met the couple for the first time at their new apartment. "They were behaving exactly as I thought someone in that situation would be," Mr Woolfall said. "They had not slept. They were trying to work out what to do that might help generate images of her. They were desperately keen to publicise her face."

The McCanns had photographs of Madeleine on their digital camera, which Mr Woolfall began transferring to a laptop computer. "I said to Kate, 'Let's try to identify pictures where her face is visible'. Downloading the images was a very difficult process for them. It was upsetting.

"They were trying to do two things at once: one, emotionally deal with what was actually, really happening to them; two, operate in some sort of logical way to help get her back."

Mr Woolfall transmitted the photographs to the Press Association in London, from where they were distributed to the media. The portfolio included the now famous image of Madeleine wearing a hat on a tennis court.

The McCanns wanted to do more. "They were exhausted and despairing but thinking, 'Should we go outside and say something that might get her back?' They said they wanted to head downstairs and talk to the media. They were very tired, but that was one thing they were determined to do."

Mr Woolfall went out to alert journalists and returned to the McCanns. "They wrote down what they wanted to say and went out and gave a short statement. After that, they were completely spent. You could tell there was nothing left."

Mr Woolfall was surprised by the reaction of British viewers to the couple's demeanour. "I was struck at the perception of people who had watched Kate and Gerry: that they were very controlled and perhaps were not responding in a way people thought would be more natural. They were not at all controlled. When I was with them, they were between being completely distraught and trying to do what they felt was the right thing." Armchair detectives have leapt to wild conclusions based on the few alleged details of the case to have emerged. One bone of contention has been whether Mrs McCann, when raising the alarm that Madeleine was missing, screamed: "They've taken her." Some have questioned why a mother would leap to the conclusion that a child had been abducted.

Mr Woolfall says that he heard no suggestion in the early days that the girl had been snatched. "Certainly I did not hear any discussion that this could be a paedophile or an aggravated robbery. All the time I was around it was whether she could have wandered off and had an accident or somebody had actually taken her in, perhaps not with ill-intent.

"During the first 48 hours the word being used was 'missing' rather than 'abducted' or any link with a paedophile or any sort of crime. Towards the end of the second week I detected a shift towards there being a consciousness that she had probably been taken rather than wandered off, just on the assumption that anybody would have found her by now."

Many theories have emerged from the claim that Madeleine's twin sister and brother, aged 2, failed to wake or cry when she vanished. Mr Woolfall said he had not heard of the twins' alleged silence until he read about it in a newspaper in Britain. The claim was attributed to the Portuguese police.

There has even been a suggestion that Mrs McCann carried her daughter's Cuddle Cat soft toy because it would look good on TV. "For that to have in any way validity, it would cancel out the fact that these two people hadn't got a clue about PR or the media," Mr Woolfall said. "To suddenly be that sophisticated . . . I noticed Kate often had this toy with her. It was Madeleine’s favourite toy and she would go to bed with it. Kate had it with her when she went to church. She had it in the apartment."

A lingering puzzle for many is why the couple left three children in the flat. "When I first got to Praia da Luz, I asked Mark Warner to put me in the chair at the tapas restaurant that they had sat in and show me where the apartment was," Mr Woolfall said. "It never struck me that it would be a particularly odd thing to leave your children in that apartment, given that it was so close.

"It is incredibly sleepy and quiet in Praia da Luz. There is no traffic noise. One day when he was standing on a balcony, Gerry was saying how they felt when they first came to the resort. The pool was close, supermarket round the corner. They felt everything was a stone's throw."

The McCanns have sometimes irritated observers with the fervency of their do-it-yourself campaign. "When I came back there was criticism: why is this couple out there publicising this, doing interviews, going in front of cameras, going through photo opportunities? If you look at what would have happened in the UK, you would have had, probably within hours, a proactive intervention by British police, who would have said this is the process we now need to go through.

"Kate and Gerry have been largely left to get on with it, with no support in the initial stages, or guidance. They realised the media were a huge potential ally."

Mr Woolfall recalled how the bewildered couple gradually began to recover their composure. "In the first week they were not thinking. They actually did not think. They were in shock.

"In the second week, Gerry behaved very much like a doctor would do. Doctors are analytical. He started to have much more strategic conversations with me about what they might do. They became more aware that getting Madeleine's photograph widely distributed in Spain and possibly North Africa was sensible.

"Gerry said to me, 'We don't want the awareness that Madeleine has gone missing to disappear overnight, and that we are a family whose child went missing on holiday and that is the end of it. We want to try and find her.' When I left Portugal, the beginnings of the idea of having a campaign were probably forming.

"They were actually quite hopeful - far more in that frame of mind than despondent and downbeat. They had gone 360 degrees several times through all the different emotional states, but they soon got some good control on things."

Mr Woolfall left after a fortnight working from 5am to 1am, fending 200 calls a day from journalists as far away as Norway and South Africa. He warned the McCanns that they needed a press officer. "Gerry, I think, spoke to the Consulate and said 'Can you help us? Because there is a lot of media interest and we cannot manage.' As a result of that the Foreign and Commonwealth Office flew out Sheree Dodd [an experienced government spokeswoman]."

At first, journalists treated the McCanns with great respect, but there was a free-for-all when the couple took their first unscheduled walk along the beach. "Freelance snappers started to get quite close to them and one or two questions were thrown at them. That was probably the very early stages of the change," Mr Woolfall said. "It reached a crescendo when the McCanns tried to take their kids to the crèche and were bombarded by snappers and freelancers."

When the McCanns were made suspects, Mr Woolfall was bemused. "I thought it was ridiculous. I couldn't believe it. Completely ludicrous."

Did you suspect them? "My God, no, absolutely not in any way at any stage. I walked into that apartment and just saw two people who were frantic that their daughter had gone missing. Nobody could possibly, if they had anything to do with that, behave in that way for so long.

"It made me laugh rather than be exasperated. From Day One they could not move anywhere without 100 flash bulbs going off. The whole idea that they could have done any of the things the police were suggesting was farcical.

"You could not pick another couple on the planet that would have had that many cameras trained on them."

Note: June Wright, Luz resident, speaking on the Channel 4 dispatches documentary 'Searching for Madeleine':

"I arrived at the Ocean Club reception at around about 10 to 11 and at the time that we arrived a police car arrived - and as the police officer got out a man approached him, who I now know is Gerry McCann and said that his daughter had been abducted. That there was no way that she could have opened the shutters herself, she'd definitely been taken."

[Acknowledgement and special thanks to Nigel Moore of mccannfiles]

That word again .... 'photographs'.

Again I ask .... what photographs?

I also came across this, referring to Kate McCann's version of the truth..

crusader wrote:
How did she know of the National Centre for Missing and Exploited Children in the US and what their policy was on 4th May?

The short answer to that - she didn't !

Kate McCann's autobiographical novel contains many grave errors of judgement, in May 2011 she relates to hindsight. Almost certainly based on her husbands extraordinary visit to the U S of A, where he rubbed shoulders with the mighty - there's even photographic evidence to support the claim..

[You must be registered and logged in to see this link.]

More than you can say for photographic evidence of his daughters holiday at the Ocean Club.

Mrs Cake wrote:It hadn't occurred to me before I read ^^ that article, but do the Portuguese police employ family liaison officers?

A bone of contention I think!

This appears to be the background a la British press..

The PR man

Experienced public relations man Alex Woolfall has been acting as the family spokesman when Kate and Gerry McCann have not wished to appear themselves before the world's media.

He is described as press officer for the Mark Warner holiday group but, in fact, has been seconded from the Bell Pottinger Group - the PR firm headed by Lord Bell, Lady Thatcher's former PR guru.

Pretty strange when considering his credentials..

Alex Woolfall is Head of Issues and Crisis Management for the Bell Pottinger Group.

He has 20 years experience of public relations and specialises in helping companies in multiple sectors prepare for and respond to difficult or controversial issues, as well as manage actual crises.

Alex’s experience covers deliberate sabotage and accidental contamination of products (from food to pharmaceuticals); accident, injury and death in the workplace; allegations of corporate manslaughter; product recalls; corporate fraud and theft; court cases on the grounds of sex, race and age discrimination; redundancy and closure announcements; the use of illegal and/or child labour; regulatory breaches; mislabelling of products; abduction and robberies and terrorist related activities.

Bit over qualified to act as spokesman (for that is he) for two insignificant little Englanders who have carelessly mislaid their child - wouldn't you agree?  

When living in a hotel I was presumed to be a small-time unofficial PR odd-bod, that's to say not employed nor paid - it was something I slipped into.  I've witnessed many an event of troublesome tourists and even threatened war when living overseas - not one has ever demanded the services of crisis management.  The tourists were sorted by hotel management and the nearest consulate if deemed necesseary, major events were always handled by the British Embassy and Consulates .... that is what they're there for !!!