Madeleine McCann: Media Commentary

Gerry McCann uses the words 'marketing' and 'campaign' with reference to the loss of his precious daughter Madeleine.

Is that normal?

Another version of the truth..

Madeleine McCann: Icons of the decade

Esther Addley
Tue 22 Dec 2009 00.05 GMT

It's the unsettling mix of the incredibly intimate and the coolly tactical that has made the mystery of Madeleine McCann the biggest and most extraordinary child abduction story in history.

In November, 30 months after their daughter vanished from their holiday apartment, Kate and Gerry McCann released two images of how Madeleine might look now. Her face is a little longer, her jaw stronger; she has grown out of her toddler's button nose. In one, she is shown with long blond hair, in the other with darker hair and a deep suntan. But in both images she retains the distinctive black flash in her right eye where the pupil bleeds into the iris, and which they hope can be used to identify her, if they ever do succeed in finding her.

Madeleine's distinctive eye has been central to the search for her since the earliest days. The couple released posters in English and Portuguese in which the letter "o" had been modified to have the same distinctive flash. "Look into my eyes," read the images: "Olha para os meus olhos." There were rumours that the Bryan Adams song "(Everything I Do) I Do it For You", which begins with those words, would be re-released in support of the campaign.

Late in 2007, Gerry McCann gave an interview to an American magazine and talked about the decision to publicise the eye defect. "Certainly we thought it was possible that [the publicity] could possibly hurt her or her abductor might do something to her eye . . . But in terms of marketing, it was a good ploy."

It is this unsettling mix – of the incredibly intimate and the coolly tactical – that has made the mystery of Madeleine McCann arguably the biggest and most extraordinary child abduction story in history. HL Mencken, the great American essayist and reporter, called the 1932 disappearance of the baby son of aviator Charles Lindbergh "the biggest story since the Resurrection", but neither the Lindbergh baby kidnap and murder, nor Christ's rising from the dead, took place in the internet age.

Just a few weeks after she vanished in May 2007, a sizeable chunk of the globe knew the name Madeleine McCann. The rather homespun website set up by her parents had 80m visits in the first three months after her disappearance. Millions of pounds were offered in reward for information. The biggest celebrities in the world – David Beckham, JK Rowling, the Pope, Oprah Winfrey – publicly expressed support or interest in this anonymous middle-class couple from the Midlands.

Reporters and camera crews from around the world descended on the small Algarve town of Praia da Luz, to feed an audience desperate for updates. At one point, almost two-thirds of global traffic on Google News consisted of searches for information about Madeleine. Most remarkable of all is that despite the many thousands of articles, the millions of words, written about Madeleine McCann, there remains more than two and a half years later just one solitary fact that we know for sure. In the early hours of 3 May 2007, she vanished without trace from her parents' holiday apartment.

Madeleine was not the first helpless child to come to harm, nor, tragically, will she be the last. So why did this child, this story, become the one that convulsed the world rather than any other? In part, it may be because the McCann case speaks to a profound noughties unease about the rules and roles of parenthood. Would you leave your three children asleep in a strange apartment while you dined and drank with friends in a restaurant some distance away? Have you? Would you heed the advice not to weep in public if your child was taken? How composed is too composed?

Kate and Gerry McCann, so profoundly conventional in many ways, awkwardly resisted conforming to the behaviour that an increasingly engaged and judgmental public demanded, most notably a stubborn refusal to acknowledge any parental culpability on their part and a determinedly dry-eyed public face, albeit on the advice of professionals, that sat uneasily with the sentimental grammar of tabloid reporting and the public mood.

In the case of Sarah Payne, snatched and killed in July 2000, or of Milly Dowler, who vanished in March 2002, or of Holly Wells and Jessica Chapman, who died five months later, the threat was external and unforeseen. Baby P, who died three months after Madeleine vanished, was murdered in circumstances of unambiguous evil. Terribly unjust as it may be, Madeleine's parents' dreadful victimhood was complicated, in the mind of the public, by their parenting decisions. It set in play the circumstances that allowed their critics, for a time at least, to judge them more harshly than whoever snatched her.

But the story of Madeleine is also a story about the media, how news events are set in motion, and how the plates are kept spinning, and how sometimes they fly off uncontrollably in all directions. A beautiful toddler gone missing will always be catnip to newspaper editors, but Kate and Gerry McCann also chose to make themselves active characters in the story, and though their motives were laudable, their relentless drive for publicity unsettled many. Had Madeleine been snatched in Britain, the McCanns would have been assigned a police family liaison officer and the full, slammed-door stonewalling of a police press office. In Portugal, their advisers were PRs. In October 2007 Clarence Mitchell, by then working as the couple's full-time media adviser, addressed students at Coventry University about the case. The title of his talk? "Missing Madeleine McCann: The perfect PR campaign".

There is another reason, of course, why Madeleine has become so iconic, and that is the terrible, ongoing mystery. "Madeleine is a very happy little girl with an outgoing personality," reads a heartbreaking note on her parents' website. "Like most girls her age, she likes dolls and dresses (and anything pink and sparkly)." What on earth became of this vibrant three-year-old, frozen in time? Will we ever know? Is it possible, as with Jaycee Lee Dugard or Natascha Kampusch or Elizabeth Fritzl, that one day a woman who was once named Madeleine will emerge, blinking, into the media spotlight?

https://www.theguardian.com/uk/2009/dec/22/madeleine-mccann-icons-of-the-decade

Expresso article
 
Maria Barbosa
02 February 2008
 
Extract:
 
To 'Expresso', Clarence Mitchell revealed additionally that the extensive feature devoted to the Maddie case in the February issue of 'Vanity Fair' didn't please the McCanns. Although they're used to denying the news that is published daily in the Portuguese and British press, this instance "goes further".
 
In Mitchell's words, the incorrections start right at the beginning of the article, where it's announced "the first interview with Gerry McCann since he and his wife, Kate, were declared arguidos". And the conversation between the 'Vanity Fair' journalist, Judy Bachrach, and Gerry — that took place at the end of September — "should not have been transcribed. We agreed previously that it would be all off the record and the reporter agreed. We were caught by surprise".

The magazine tells additionally (taking recourse to the statements of Esther Adley, from 'The Guardian') that Gerry, after the decision to return to the UK, on September 9, and already under the arguido status, contacted Sky News previously warning them to reserve a seat on the EasyJet flight. Mitchell, that was not the couple's spokesman at the time, denies everything and only regrets that the reporter didn't confront Gerry with such "accusations".

[Acknowledgement:  pamalam of gerrymccannsblog.com]

https://jillhavern.forumotion.net/t15043-unanswered-prayers-vanity-fair#384713

The Vanity Fair article is such an eyeopener , between the lines it could be thought to be supportive of the McCann faction but in truth, it exposes them for what they are and how they orchestrated probably one of the biggest scandals ever to have hit the headlines.

Even if you've read it before, it's worth another look.

Snipped..

“Yes, yes, I know,” Gerry says bitterly. “Kate killed her in a frenzy, Madeleine was sedated by us, she fell down the stairs—in which case you would have thought they’d have found her body. I’ve heard all that! There have been a huge number of theories in the media. But what I want to know is—who told them all that?”

In fact, much of what is aired or printed about the vanished girl and her parents is mendacious, mistaken, or just plain conflicting: according to the press, to various detectives, and to top Portuguese authorities, the child is alternatively alive in Morocco (or maybe Portugal or Bosnia) or dead, killed one moment by kidnappers and in other instances by family. In all these hypotheses the supporting facts are invented, from the reason for Kate’s lack of public emotion to the first acts of the Portuguese police (dubbed “the Keystone Cops” and “Butt Heads” by reporters). Thus, the media has managed to rob the McCanns of their daughter a second time. And to complicate matters, it was Gerry McCann himself who, two days after Madeleine’s disappearance, ignited the media conflagration that is now consuming the couple.

It is Gerry who is behind what he tells me is “the marketing … a high public awareness” of Madeleine. At his side while we talk is Clarence Mitchell, a voluble former government media analyst and BBC reporter, handpicked by Gerry to be the latest in a line of spokesmen. On October 17, Mitchell spoke at Coventry University. His topic: “Missing Madeleine McCann: The Perfect PR Campaign.” Except that it has been anything but perfect

.

Perhaps it was a ploy, telling the McCann's no to cry? In reality, they shouldn't have been able to withhold crying, no matter what they were told. the fact that they obeyed is rather telling, imo. They had no emotion about Madeleine.

Mumma mia here you go again

Christmas repeat :

What Kate and Gerry McCann's life looks like, almost 15 years after Madeleine's disappearance.

Polly Taylor
Editor, News and Features
April 23, 2022

At around 8.30pm on May 3, 2007, Kate and Gerry McCann left their three sleeping children in their holiday apartment in the quiet Portuguese resort of Praia da Luz and headed out for dinner.

They thought that Madeleine, three, and 18-month-old twins, Sean and Amelie, would be safe just 83 metres from where they were dining at a tapas restaurant with the group of friends they were holidaying with.

Throughout the evening, the adults took it in turns to check on the kids.

At 10pm, it was Kate McCann’s turn.

When she arrived at apartment 5A, she knew immediately something was wrong.

Madeleine was gone.

What happened next is well documented. The story of the blonde toddler’s unexplained disappearance became a global news story.

This May, will mark 15 years since the wide-eyed toddler's disappearance, and on May 12, it would've been her 19th birthday.

This week, Kate and Gerry McCann welcomed news that a German man has been formally made a suspect over their three-year-old's disappearance.

It is the first time Portuguese prosecutors have identified an official suspect in the case since Madeleine's parents were named suspects in 2007. They were later cleared.

Posting on the Official Find Madeleine Campaign Facebook page, Kate and Gerry wrote: "We welcome the news that the Portuguese authorities have declared a German man an 'arguido' in relation to the disappearance of our beloved daughter Madeleine.



"This reflects progress in the investigation, being conducted by the Portuguese, German and British authorities.

"It is important to note the 'arguido' has not yet been charged with any specific crime related to Madeleine's disappearance.

"Even though the possibility may be slim, we have not given up hope that Madeleine is still alive and we will be reunited with her."

Read more: Madeleine McCann went missing in 2007. Now police have a formal suspect.

On May 12, 2021, Madeleine would have been 18 years old. Her parents marked the occasion with an emotional message. 

"Every May is tough – a reminder of years passed, of years together lost, or stolen," Kate and Gerry McCann wrote on their Facebook page. "This year it is particularly poignant as we should be celebrating Madeleine’s 18th birthday. Enough said."

The parents went on, saying the pandemic had been difficult but added that they were thankful "the investigation to find Madeleine and her abductor has continued".

"We hang on to the hope, however small, that we will see Madeleine again. As we have said repeatedly, we need to know what has happened to our lovely daughter, no matter what. We are very grateful to the police for their continued efforts."

They concluded: "We still receive so many positive words and good wishes despite the years that have gone by. It all helps and for that we are truly grateful – thank you."

In another post for Madeleine's 18th birthday, the parents wrote, "We love you and we're waiting for you".

May 2021

Every May is tough – a reminder of years passed, of years together lost, or stolen. This year it is particularly poignant as we should be celebrating Madeleine’s 18th birthday. Enough said.

The Covid pandemic has made this year even more difficult for many reasons but thankfully the investigation to find Madeleine and her abductor has continued. We hang on to the hope, however small, that we will see Madeleine again. As we have said repeatedly, we need to know what has happened to our lovely daughter, no matter what. We are very grateful to the police for their continued efforts.

We still receive so many positive words and good wishes despite the years that have gone by. It all helps and for that we are truly grateful – thank
you.

~Kate and Gerry

In 2020, the McCanns farewelled the year saying it was one they "don’t want to remember but will find it hard to forget".

"There’s no doubt that 2020 has been tough for most people, and often distressing, with so much loss, worry and isolation," the couple wrote on the Facebook page. "Despite losing a parent each, we are aware we have been more fortunate than many, with our family unit at home and jobs to go to."

They added that the pandemic had forced the investigation into their daughter's vanishing to "slow down".


"It hasn’t stopped however and the hope, energy and determination to find her and uncover the truth remain steadfast. Let’s hope 2021 is a brighter, more positive one," they concluded their post. 

Goodbye 2020

What a year! One we don’t want to remember but will find it hard to forget.

There’s no doubt that 2020 has been tough for most people, and often distressing, with so much loss, worry and isolation. Despite losing a parent each, we are aware we have been more fortunate than many, with our family unit at home and jobs to go to. Understandably, the investigation to find Madeleine has been forced to slow down as a result of the pandemic. It hasn’t stopped however and the hope, energy and determination to find her and uncover the truth remain steadfast.

We are very grateful for the continued support, especially throughout this ‘rubbish’ year and for all the Christmas wishes too. Thank you.

Our thoughts and prayers are with everyone who has suffered this year. Let’s hope 2021 is a brighter, more positive one.

With our best wishes for exactly that.

Kate & Gerry

The story of Madeleine McCann has indeed been subject to high media interest ever since her mysterious vanishing.

Kate and Gerry McCann refused to take part in the program, stating that it could impede the ongoing police investigation.

In a statement on their website, they said: "We did not see and still do not see how this programme will help the search for Madeleine and particularly given there is an active police investigation, could potentially hinder it."

Who are Madeleine McCann's parents? 

Kate McCann (neé Healey) was born in 1968 in Huyton, near Liverpool. She graduated in 1992 with a degree in medicine from the University of Dundee. Gerry McCann, born the same year as Kate, was also a medical scholar, in Glasgow. After working in obstetrics and gynaecology, Kate became a GP. Gerry worked in sports medicine before moving into cardiology.

The couple, described by friends as "inseparable," met while working as junior doctors at the Western Infirmary in Glasgow.

They married in 1998 and had Madeleine in 2003 after IVF treatment. Twins Sean and Amelie followed two years later. The family moved to Rothey in Leicestershire, when Gerry got a job as a consultant cardiologist at Glenfield Hospital in 2005.

Did the McCanns split up after Madeleine McCann went missing? 

While the McCann's never actually split up, Kate has spoken about how close their relationship came to breaking point. 

In her book, Madeleine, Kate talks about how she withdrew into herself after Madeleine's disappearance, ceasing to read, play music, or even have sex with husband Gerry.

She said that the fears a paedophile had taken Maddie very much played into that.

"Tortured as I was by these images, it's not surprising that even the thought of sex repulsed me," Kate wrote. 

"I worried about Gerry and me. I worried that if I didn't get our sex life on track, our whole relationship would break down."

She also recalled how supportive Gerry was during the darkest days of their lives. "He would put his arm round me, reassuring me and telling me that he loved me," she wrote.

Kate McCann, 54, and Gerry McCann, 55, remain together and continue to fight for information about Madeleine's disappearance.

In 2014, Kate told the BBC that she has returned to Praia da Luz on several occasions.

"I do go back for personal reasons," she said. "It’s obviously the last place we were with Madeleine and I still walk those streets and I guess try to look for answers. It helps me, most of the time."

After Madeleine vanished, Kate quit her job as a GP to work for children's charities. Gerry McCann is now a professor of cardiology and prides himself on having "established a national and growing international reputation as an expert in Cardiac MRI (magnetic reasoning imaging)" – or scanning, as reported by The Sun.

The McCann's have used AUD $308,000 made from sales of Kate's book about their daughter to continue the search for the little girl.

Their twins, Amelie and Sean, are now 17.

This article was updated with new information on April 23, 2022.

https://www.mamamia.com.au/kate-and-gerry-mccann-now/

Key players in the McCann case

The protagonists in the ongoing investigation into the disappearance of Madeleine McCann

Angela Balakrishnan
Thu 10 Apr 2008 11.25 BST

Clarence Mitchell

The former BBC journalist was appointed early on in the investigation to be the McCann's official spokesman. He represented them in the immediate aftermath of the incident after being sent to Praia da Luz by the Foreign Office. He has spent considerable time with the family, organising their trips across Europe, and, according to Gerry McCann, the couple's visit to Rome to meet the Pope. As a BBC reporter, he covered the wars in Bosnia, Kosovo and Iraq as well as the royal family – a role which coincided with the death of Princess Diana.

Michael Caplan QC

Caplan is one of the two lawyers the McCanns have hired to defend them against suggestions that they might have been involved in their daughter's disappearance. A part-time judge in the crown court and a chairman of the police disciplinary appeal tribunal, he has a reputation in the profession for reliability and tenacity. In Chambers UK 2007, A Client's Guide to the Legal Profession, he is described as "the weapon of choice for battleship cases". This is not the first time Caplan has dealt with big media interest cases. An expert in extradition and international criminal law, he prevented the extradition to Spain of former Chilean president General Augusto Pinochet when he was arrested in the UK in 1998. He also defended the captain of the dredger Bowbelle, whose collision with the Marchioness on the Thames in 1989 resulted in the deaths of 51 people.

Angus McBride

The other lawyer hired by the McCanns, McBride, like Caplan, is a partner in the legal firm Kingsley Napley. He is a leading criminal solicitor with expertise in dealing with the media and protecting reputations of accidental celebrities such as the McCanns. McBride has represented actor Chris Langham, who was jailed for downloading child porn, and defended various professional footballers, including John Terry and two other Premier League players accused of rape in 2003.

Carlos Pinto de Abreu

Abreu is one of Portugal's best-known lawyers with a reputation for taking on controversial cases. He lodged the McCann's libel action against Portuguese newspaper Tal & Qual, which said they were police suspects after it was believed they administered their daughter a fatal drug overdose. The Lisbon lawyer has offered his services to the McCanns for free. He also applied to the district attorney for a change in the couple's formal status from "witnesses" to "assistant" in the investigation, thus allowing them to know more about it. He is the president of the human rights committee for the Portuguese bar association.

Philomena McCann

Gerry's sister, a high school teacher from Scotland, often speaks to the press on the family's behalf. She has become well known for her fiery personality and colourful Glaswegian vocabulary, but occasionally strays off-message. She told Sky News that Portuguese police –who she has been critical of – had offered Kate a two-year sentence in return for admitting accidental manslaughter. Gerry McCann was still being interviewed by police, and Philomena had got the story somewhat garbled (they did not offer a plea bargain, but were exploring the possibility of accidental death).

Jill Renwick

Renwick, who has known the couple since they all worked together at a Glasgow hospital more than a decade ago, played an integral role in alerting the media of Madeleine's disappearance early on. Renwick spoke to Kate at 7am on the morning after Madeleine vanished. She described the anguish of the missing girl's mother as she pleaded for help, saying that they had been abandoned by searchers after scouring the resort all night. Renwick mobilised the McCann's wider circle of friends. This led to phone calls to GMTV, the CID, defence secretary Des Browne and Newsnight presenter Kirsty Wark. She also stopped John Brown, brother of the prime minister, who lived on the same street as her and asked him to bring it to the PM's attention.

Calum MacRae

The 18-year-old internet expert runs the Find Madeleine website which has attracted more than 400,000 unique users and helped to raise more than £1m in donations for the campaign.

Esther McVey

The former GMTV presenter and Conservative parliamentary candidate has known Kate McCann since they did their A-Levels together. She is a trustee and spokeswoman for the Madeleine Fund.

Father Haynes Hubbard

The Anglican priest at the church of Nossa Senhore da Luz, in Praia da Luz, and his wife, Susan, have become close friends of the McCanns.

Dr Matthew Oldfield and his wife, Rachael

Have known the McCanns since Matthew Oldfield and Gerry McCann worked together in Leicester. They have a two-year-old daughter. Matthew was the last to check on the children (but did not actually see Madeleine), about 30 minutes before the alarm was raised at 10pm. The hospital consultant, along with his wife, also claimed he saw the prime suspect, Robert Murat. Rachael was the one who told Jane Tanner that Madeleine had disappeared.

Dr Russell O'Brien and his partner, Jane Tanner

The couple live in Exeter. Russell works at the Peninsula Medical School at the University of Plymouth. They have two children. The older one – a girl - is the same age as Madeleine and was ill on the night of the disappearance Russell was away from the restaurant for about half an hour while he attended to her. He said Murat was outside the McCann's apartment that night. Jane provided the most crucial evidence to the investigation when she said that at about 9.15pm – 45 minutes before Kate McCann raised the alarm, she went to check on her children, and she saw a man carrying a little sleeping girl walking away from the vicinity of the McCann's apartment. At the time, she thought nothing of it. The girl was wearing pink and white pyjamas, like Madeleine was wearing. Tanner has since said she believes the child was the four-year-old daughter of the McCanns.

Dr David Payne and his wife, Dr Fiona Payne

David Payne is 41 and is a Fellow in Cardiovascular Science at Leicester University. Fiona is 34 and also a doctor. David was the last non-family member to positively see Madeleine alive in Praia de Luz at 6.30pm that evening, when he went to check on her and Kate while Gerry McCann played tennis. Fiona Payne also told police she saw Murat. The couple are the only ones reported to have used a baby monitor that night.

Dianne Webster

The mother of Fiona Payne.

https://www.theguardian.com/uk/2008/apr/10/madeleinemccann.ukcrime

How did 18 year old Callum MacRae enter the picture? Given his age, could he have been one of Uncle Phil's lucky pupils?

CaKeLoveR wrote:How did 18 year old Callum MacRae enter the picture? Given his age, could he have been one of Uncle Phil's lucky pupils?

Rumour has it he was a student plucked by Philomena McCann - fit for the job.

Philomena McCann was a key figure in the early days, campaigning for baby brother Gerald and Miss Fit, his wife. - she has long since disappeared off the scene as so many other key players have. Makes you wonder why doesn't it? The only players that have kept the flying are the prime suspects you know who.

Can't remember the detail off the top of my head but suffice to say, the website was/is hardly revolutionary in terms of entrepreneurship It's bog basic in every respect, then and now. I think Mister Callum set it up in the shed at the bottom of the garden - where the fairy's hang out. According to the fund accounts early in the day, he was paid for his services - probably a lot more than his worth (30,000 something thousand quid ?). But hey, team McCann did like to keep it the family didn't they.

https://whatreallyhappenedtomadeleinemccann.blogspot.com/2016/08/chapter-25-how-much-of-this-is-fraud.html

Chapter 25: How much of this is Fraud, and how much totally innocent?

How much of this is Fraud, and how much totally innocent?

Website.
In the accounts for 2008 the figure for setting up the website is given as £ 37,071 (Thirty seven THOUSAND).

A website, even of the complexity it now has, seven main pages, some with supplementary pages, and a Shop page, would cost a professional website master less than £ 2,000 (TWO thousand) to set up and to run for a year.
Note that the Professional fees for creating the “Fund”, which we assume refers to solicitors, Bates Wells Braithwaite, a top of the range firm, based in central London, amounts only to £ 36,070.

‘Accountants’ (Haysmacintyre ?) is shown separately, as £ 7,050

So we are asked to believe that a teenaged school leaver, in Ullapool, charged more than one and quarter times the average wage for Scotland, (£ 28,296 in 2008) [2] to produce a relatively simple web site, available off-the-peg.
Cost of a Large-Sized Website

Website costs increase considerably as you move up in scale. With multiple sections, 40 to 50 pages and lots of functionality, large websites are ideal for big companies or established online brands. [3]

The website was created by Calum MacRea, a police officer’s son, then aged 18. [4]

An article in the Scottish ‘Sunday Herald’, reported that he had been designing websites “since he was 10”. He had allegedly been approached by Gerry’s sister, the egregious Philomena, previously his teacher, within four days of Madeleine’s being reported missing.

So what are the possibilities ?

1. Callum MacRae invoiced the “Fund” for £ 37,071. The accountants signed it off and he was paid this amount. If so, this is potentially fraudulent.

2. Callum McRae was paid no such amount, but it has been entered as “creative accounting”, and the actual cash has gone elsewhere. If so, then two further possibilities arise.

a. Haysmacintyre did not know and did not notice

b. Haysmacintyre DID know, but let it pass anyway

The first option suggests incompetence, the second - fraud.

3. Is there another option ? Is there a sensible explanation ? If so, I confess I cannot see what it might be.

Could option 3 be 'We were told we were acting within the bounds of responsible accounting'?

An article in the Scottish ‘Sunday Herald’, reported that he had been designing websites “since he was 10”. He had allegedly been approached by Gerry’s sister, the egregious Philomena, previously his teacher, within four days of Madeleine’s being reported missing.

Lord 'Arry, for a moment I thought that said the gorgeous Philomena .

Scottish Highland Home Of McCanns' Website

12:37pm UK, Wednesday May 23, 2007

The father of Madeleine McCann is said to be preparing to write a daily blog about the family's efforts to trace their missing daughter.


Web volunteer Calum MacRae

A webmaster on the site set up by friends and relatives of the McCanns has been speaking to Sky News at their HQ in Ullapool in the Scottish Highlands.

Calum MacRae is a former pupil of Philomena McCann, an aunt of the four-year-old, and one of a group of teenagers updating the website.

He told Sky's James Matthews he had kept in touch with his ex-teacher and that was why he got involved.

Mr MacRae said the website had had 115 million hits and 76,000 messages of support including 200 items which could be evidence and had been passed onto the police.

The fund has already raised £186,000.

The McCanns have written a new report on how they were coping which was due to go online overnight.

He added of Mr McCann: "He's going to write a blog every day, hopefully, to tell the public what he's doing every day."

The messages of support are in many different languages and volunteer interpreters help to translate them.

Millions have contacted the Madeleine McCann appeal website. Who runs it? Three teenagers from Ullapool Sunday Herald

By John Bynorth
15 September 2007

Inside the campaign HQ

TWO YOUNG people hurriedly stuff yellow Look For Madeleine wristbands into envelopes, surrounded by cardboard boxes containing thousands more earmarked for the campaign. Nearby, in the untidy garage store room, Madeleine badges and posters are awaiting delivery to supporters around the world who have donated £2 for the bands that symbolise the search for the missing four-year-old.

Policeman's son Calum MacRae, 18, is responsible for the campaign's website and distribution network for Madeleine's campaign from the unlikely location of the Loch Broom garage, on a windswept industrial estate on the outskirts of Ullapool, Wester Ross.

Despite Madeleine's parents, Kate and Gerry, both 39, now being treated by Portuguese police as suspects in her disappearance while on holiday in the Algarve, Calum claims there has been a recent surge in interest in the website and wristbands.

"There's no let-up," said Calum, whose Infohost firm hosts the family's official website, run using some of the £1 million in donations being sent to the privately run Madeleine's Fund: Leaving No Stone Unturned. "There's been a big increase in orders since they became suspects. Somebody came back 30 times, ordering 100 bands. Sometimes people just want one or two, so we throw a couple of extra bands in. It's difficult to get rid of some of the medium-sized bands as they don't fit many people. People would still want the Madeleine bands even if she was found. Her face is a mark. It's everywhere."

Calum, who has designed websites "since he was 10" is paid out of the global donations to the fund, which won't be contributing to the McCanns' legal costs.

He refused to be drawn on how much his team of six are paid, and the Sunday Herald's repeated calls to the fund's spokeswoman, Esther McVey, were not returned. He added: "I can't tell you that, it's not much honestly. We are just covering our costs. You would need to speak to the fund about that."

Calum is convinced of the couple's innocence and says he will continue to run the website even if they are charged and tried in Portugal. He said: "I know from speaking to Gerry on the phone that he is 100% innocent. They are definitely not guilty. Gerry is very determined to find his daughter. You can tell it in his voice when he talks on the phone. He wouldn't have done all this if they were guilty. If the fund is still going, we will continue the website even if they are charged and face trial. They wouldn't want us to back off ..."

He remains convinced "someone" in Portugal knows the truth about Madeleine's whereabouts, and the family yesterday launched an £80,000 TV, newspaper and billboard campaign, which will be translated into several languages primarly aimed at Spain, Portugal and other mainland European countries, beginning in two weeks.

Madeleine's uncle, John McCann, from Glasgow, said: "The main objective of the Madeleine fund is to leave no stone unturned in the search for Madeleine."

Calum became involved after Madeleine's aunt, Philomena McCann, his former schoolteacher in Ullapool, approached him four days after the girl disappeared on May 3.

He said his staff spent between "12 and 20" hours each week on the website and wristbands. Although he claimed to have lost money on an earlier stunt for Premier League footballers to wear Madeleine t-shirts, he is pressing ahead with the distribution of T-shirts to the public in return for £10 donations.

Calum said: "We stopped every other thing we were doing that day and put the Find Madeleine site straight on. It's pretty much full-time doing the website and bands. We just invoice the fund, but it's not expensive compared with what other companies would charge. We have to account for how many hours are worked. It's not for us to decide what we are paid, but the fund insist we are."

The website's English-based server crashed when 1.5 million users tried to watch a video of Madeleine shown at the Uefa and FA Cup finals.

Figures obtained by the Sunday Herald show the Find Madeleine website attracted as many people as Missing People, the established UK charity formally known as the National Missing Persons Helpline, on September 7, the day Kate and Gerry were named as suspects in the case.

They show that 400,000 people viewed the Madeleine site, compared to only 150,000 for www.missingpeople.org.uk which is responsible for issuing appeals for thousands of people who vanish across the UK and Europe. American interest accounted for 103,000 hits on the Madeleine site, with only 15,000 from Portugal, and around 20,000 each from European countries such as Spain and Germany, which the family are hoping to target with the poster campaign.

Calum also revealed how Kate checks Gerry's blog before it is emailed to the site. However, Gerry has only posted one message since his return to Britain last week. Calum added: "It has got crazy at times, we've even got people going on in places such as Kurdistan."

Another worker on the site, Rona Eddington, 18, the daughter of a senior police inspector in Ross-shire, said: "We've had people saying in emails we killed her and taken her away' and we hate you.' We don't know if they are genuine, but they are passed to the police, who chase them all up. We've had so many like that and have to filter them. The website is about supporting the family."

Rona's father, chief inspector Paul Eddington, said he had no problems with his daughter's involvement in the website following Leicestershire Police's decision to take Kate's diary and Gerry's laptop, which he used to write his blog, for their Portuguese counterparts to examine last week.

The Portuguese magistrate examining the case is expected to announce this week whether the couple will face further questioning.

"I view what my daughter is doing as a parent, rather than a police officer. In the unlikely event that the investigation did involve the website, I would take a pragmatic view and wouldn't seek to get involved," said Eddington.

Calum is already working on new ventures after spotting a market in missing-person websites. Last week he contacted the family of missing schoolgirl Rosemary Edwards, from Hampshire, after her father made an emotional TV appeal. He said: "I don't think we should be making money out of it, but I would love to do more stuff like this. We phoned up to see if they wanted a website for that missing girl, but they haven't called back."

[Source unavailable]

Perhaps these teenagers were deliberately chosen, as were Metodo 3, and other bodies which turned out to be rubbish ,but well paid for not coming up with anything helpful.

Just goes to show how misleading the internet can be, apart from social media who sometimes deliberately propagate false information as a means to an end.

I came across this when searching for something specific..





This is not Susan Healy, Kate McCann's mother!  I believe it was mentioned somewhere along the line that Susan Healy was a teacher from Liverpool - not a professor from Scotland.    Perhaps they are confusing with her son-in-law.

Anyway, on with the motley..


'I know she feels she let Madeleine down', Kate McCann's mother reveals

By VANESSA ALLEN
Last updated at 22:52 28 April 2008

Kate McCann's mother says she feels she let Madeleine down and that the hunt to find her is her only comfort.

Madeleine McCann's mother says she feels she let her daughter down by leaving her alone on the night she vanished.

Kate McCann, 40, is tortured by feelings of guilt that she left Madeleine and her two-year-old twins sleeping in the family's holiday apartment while she and husband Gerry went out for dinner with friends.

As Saturday's anniversary of the disappearance approaches, her mother Susan Healy said: "I know she feels she let Madeleine down. The only way she can cope is by trying 100 per cent to get Madeleine back. She can't possibly give up."

Mrs Healy, 62, spoke of the toll the last year has taken on her daughter, and said she could not stop imagining what might have happened to Madeleine.

"I think Kate feels she needs to know what's happened to Madeleine, because her imagination...'.

She added: "Kate said, 'If Madeleine is dead I need to know'.

"That goes for us as well."

Madeleine vanished from the apartment in Praia da Luz on May 3, a few days before her fourth birthday.

Her parents, both doctors from Rothley, Leicestershire, believe she was abducted but they remain official suspects in the Portuguese police investigation.

Mrs Healy, of Allerton, Liverpool, spoke of the strain that Madeleine's disappearance had placed on her daughter, a devout Roman Catholic.

Mrs McCann became worryingly thin and gaunt as she struggled to cope with the police investigation and her shock at being named as a suspect, or arguido.

Her mother told the Liverpool Daily Post: "I can't believe how strong Kate is. I just don't know where she gets the strength from. Prayer does give you strength."

Susan and Brian Healy are struggling to keep hopeful that their granddaughter could still be alive almost exactly a year after she disappeared during a holiday to Portugal

There were even allegations that Portuguese police first suspected she could have been involved after officers' wives commented that she looked 'too attractive' to be a grieving mother.

Mrs McCann faced criticism in some quarters over claims that she looked too calm in the days after Madeleine's disappearance.
And yesterday it was revealed that the disgraced former head of the investigation described her as a "cold actress".

Goncalo Amaral told a journalist from the Spanish newspaper El Mundo: "You didn't see the mother. You don't know the mother. She is cold. She is astute. She is an actress."

Amaral, 48, was sacked from the Madeleine investigation after he launched an astonishing attack against British police, accusing them of investigating only leads which helped the McCanns.

He is facing trial over claims that he covered up the alleged torture of a mother of another missing girl, who vanished in 2004.

Mrs Healy defended her daughter against the criticism, saying: "She comes across in pictures quite well. She looks very attractive, though she wouldn't think that."

But she added: "No one takes less time on themselves than Kate. She's not into make-up. I've looked at pictures in the early days when people said how cool she looks and, to me, she looks in anguish.

"I think if people can't see the anguish in her face they are blind, they really are."

Mrs Healy and her husband Brian, 68, will mark the anniversary of Madeleine's disappearance at a special Mass in Liverpool, at the parish church where their daughter was married.

But the McCanns themselves are expected to observe the milestone in private.

Mrs Healy said her daughter wanted to keep the day "low key" but said she supported a plan to light candles, lamps and lanterns for Madeleine at 9.15pm, the time her parents believe she was taken.

Back in Praia da Luz, plans for a police reconstruction of the night of May 3 have been plunged into chaos.

Mr and Mrs McCann have said they will not return to Portugal unless police lift their arguido status, and their friends, the so-called Tapas Seven, have questioned the value of a reconstruction so long after the event.

Portuguese police use reconstructions to test the accounts of those involved and there has been speculation that police hope to prove there are contradictions in the statements of the group.

The McCanns' spokesman Clarence Mitchell said the couple and their friends had not ruled out the possibility of cooperating with a reconstruction, if they felt it was being done to try to find Madeleine.

But he added: "Until they get satisfactory answers, they will not go. The lawyers are not saying it is a trap but they are asking what the motivation is behind it." Police are investigating the attempted abduction of a girl only a few miles from Praia da Luz.

The 15-year-old was walking home from a supermarket in the Algarve town of Senhora da Rocha when she was followed by a man in a black Jeep who tried to bundle her inside.

She fought back furiously and he drove off when another car approached.

The girl, whose Dutch expatriate family have asked for her not to be identified, described her attacker as about 40 and said he had long hair in a pony tail and wore several gold rings.

Her description is similar to that of a man spotted hanging around in Praia da Luz in the weeks before Madeleine's disappearance.

[Original source no longer available]

'We will not rest until our friends' little girl is found'

14th May 2007

For Paul and Kate MacIntyre, finding Madeleine McCann has revolved around efforts to keep the four-year-old's disappearance in the public eye. "We're terrified of it becoming yesterday's news," confessed Mrs MacIntyre.

The couple, both doctors, are part of a small group of close friends of Madeleine's parents, Gerry and Kate McCann, who are at the centre of the campaign to help publicise the little girl's kidnapping in Portugal.

For them, the one tangible hope they can cling to is that a high level of public awareness can only help someone, anyone, in identifying Madeleine.

"The longer things go on, the less interested the media becomes," said Dr Paul MacIntyre, a consultant cardiologist at the Royal Alexandra Hospital in Paisley.

"Realistically, we know that with any story, the publicity will reduce over time. If we can get a big bang so that Madeleine's face is recognised all over Europe and everyone has seen her eyes, we will have a much better chance of someone seeing her."

So far, their efforts have yielded amazing results. Through a network of around 10 couples in Glasgow, mostly doctors, and John McCann, Gerry's brother, they have seen prominent sportsmen, businessmen, celebrities and politicians become involved.

Dr MacIntyre was yesterday at the women's 10K race in Bellahouston Park, Glasgow, handing out yellow ribbons to thousands of runners and well-wishers to wear in support of Madeleine's family. The roll call of those who have helped so far includes author JK Rowling, footballers Cristiano Ronaldo, John Terry, Wayne Rooney and David Beckham, and Sir Richard Branson, owner of the Virgin empire.

The Glasgow group also persuaded Gordon Brown and Alex Salmond to wear yellow ribbons at the weekend as a sign of the politicians' support.

Yesterday, Everton supporters held up a banner calling for the safe return of Madeleine, who has worn the club's strip, at their game against Chelsea.

Dr MacIntyre first met Gerry McCann at a running club in Coatbridge when he was a teenager. Mr McCann, from Mount Florida, was six years his junior. They became friends and remained in touch over the years - both of them decided to become doctors and both trained at Glasgow University before specialising in sports medicine.

Their paths crossed again when Dr McCann returned from New Zealand, with his wife Kate, and took over Dr MacIntyre's teaching post at Glasgow University.

Though the McCanns moved to Leicester, the couples have kept in touch and only six months ago Dr MacIntyre tried to persuade them to return to Glasgow so that Dr McCann could take up a vacant post in cardiology.

After Madeleine's disappearance, Dr MacIntyre first made contact with the McCanns through a mutual friend, Dr Andrew Renwick, also involved in the publicity campaign.

He finally spoke to Dr McCann last Wednesday and again after the church service held on Friday night in St Andrew's Roman Catholic Cathedral in Glasgow.

"After speaking to Gerry my attitude changed," Dr MacIntyre said. "He was so positive and focused. He said he didn't want us to sit around feeling sorry for them but to help. So that's what we've been doing.

"We spoke again after the service on Friday night. He said it had been a tremendous source of support and strength for the family." Like the McCanns, the MacIntyres have turned to their faith as a source of refuge and solace. But their ultimate source of strength is hope. "She's alive until proved otherwise," Dr MacIntyre said. "We're not going to give up until there is no hope."

https://www.heraldscotland.com/default_content/12777381.we-will-not-rest-friends-little-girl-found/

I haven't read about this couple on the forum before. Did they not stick around after their initial involvement?

It's new to me also, I don't remember having heard mention of them before, not even in Kate McCann's autobiographical novel, seems a bit odd as they were supposed to be bosom buddies.

There is another mention on Pamalam's blog.

I strongly suspect it was initially documented by Nigel Mooore of mccannfiles, he grabbed just about every report published from the beginning, until such times as he threw in the towel.

It's pretty much the same as the above only a bit more windy..

We would run to the ends of the earth if that would bring Maddie back to our pal Gerry. . .
5th June 2007

They want Gerry to know if there is anything that can do to find Madeleine, they will.

Paul, 44, who is one of Scotland's top cardiologists, said: "It has been a tough time for Gerry and his family. Gerry's father died last year and now this. I can't begin to imagine how difficult it is for him.

"I know he was struggling at first, but when I spoke to him on the phone recently he told me how speaking to counsellors had helped and it gave him the focus to cope and to find strategies in dealing with this.

"I'm not surprised by the positive approach he is taking - he has always been proactive and keen to do what he can.

"That's why we decided to do this.

"Gerry was a keen runner and we've all entered races together in the past. We decided this would be a fitting tribute."

He added: "If we could bring Madeleine back and end all of this for them then, of course, we wouldn't just be running a 10K in Glasgow, we would run to the ends of the earth."

Paul, based at Paisley's Royal Alexandra Hospital, first met Gerry at a local running group.

Gerry was 16 and Paul was studying medicine at Glasgow University. THERE is still time to enter this year's 10K for Men.The event, organised by the Men's Health Forum Scotland, takes place at Bellahouston Park on Father's Day, June 17, in Glasgow.

The Evening Times is media partner for the event and more than 1500 men have signed up for the run - and you could be one of them.

The deadline has been extended for entries so there is still time to register.

And don't be put off if you think you are too late to train - this isn't an event where crossing the line first means everything.

People of all ages and varying degrees of fitness are taking part - and that is the key to it - getting involved.

You could take part with a friend, on your own, for fun, or even for a charity.

Whether you exercise every day or haven't taken your trainers out of the cupboard for months, it doesn't matter - people of differing abilities will be taking part, and there will be plenty of people along the route cheering your every step.

This is Glasgow and the West of Scotland's biggest men's events and it is sure to be a fun day out.

Everyone who completes the 10K will receive a medal, T-shirt and goodie bag.

The only condition is that you are at least 15 years of age on race day.

Entry deadline is June 13. To register or to find out more call 0141 550 7515 or visit www.mhfs.org.uk

Paul encouraged the south side teenager to pursue a career in medicine.

Over the years, their working relationship and their friendship developed.

Paul was at Gerry and Kate's wedding and just six months ago he was trying to convince Gerry, who is also a hospital doctor to head back north and take up a post at the city's Western Infirmary.

He said: "The family was thinking about it, but had just bought a new house down south."

Paul's youngest children are the same age as the McCann's youngest kids.

And this thought makes the situation all the more harrowing.

Paul said: "There are challenges with parenthood but this is something no parent should ever have to deal with. It is dreadful, absolutely dreadful."

His other friends, Alastair Douglas, is a GP in Possilpark, while Alastair Curry is the head of running group JogScotland and have been involved with the campaign by Gerry's brother-in-law John to raise awareness about Madeleine's disappearance.

Alastair Douglas, 46, has an 11-month-old of his own.

He remembers when he first heard about Gerry becoming a father, he was one of the first of the group of pals to become a dad.

Alastair said: "I think every parent asks the question, What if it was me?', What would I do?', How would I be feeling?'. Gerry was one of the first of us to become a dad and I remember how happy he was when Madeleine was born.

"Now Gerry is living everyone's worst nightmare."

It has been four weeks since Madeleine McCann disappeared from a holiday complex in Portugal.

Despite countless appeals and a worldwide publicity campaign. which has even included a meeting between the Pope and Gerry and Kate McCann, there has been no sign of the four-year-old.

Last month, thousands of people wore yellow ribbons at the Women's 10k run in Glasgow to show support for the family.

Around 12,000 people took part in the race and runners and spectators wore T-shirts and carried placards with a photograph of Madeleine and a plea to contact police with information.

Madeleine's aunt Diane McCann, also took part in the race with a group of friends.

Gerry's friends hope there is a similar show of support for Gerry at the 10K for Men and are encouraging participants at this year's event to wear yellow ribbons.

Paul said: "You have to keep hoping we might not have to run this race for Gerry at all by the time Father's Day comes. Hopefully, Madeleine will be back with the family by then.

"We're not looking for people to give money to the Madeleine appeal - we wouldn't want people to divert their donations from causes that other people are raising money for.

"But we would love it if people wore a yellow ribbon so that when Gerry turns on the television or sees photographs from the day then he knows his friends, and the people of his home city, are thinking of him."

https://www.glasgowtimes.co.uk/news/12782364.we-would-run-to-the-ends-of-the-earth-if-that-would-bring-maddie-back-to-our-pal-gerry/

Madeleine didn't feature much in that article, did she?

I can't find this in anything but PDF which is a bugger to copy over, apologies in advance if it looks a mess. Link to the original at the foot

John Mair

The McCanns and the
media: A morality
tale for our times?
Since Madeleine McCann went missing from
her holiday apartment on the Portuguese coast
in May 2007, the global media (assisted by her
parents) has relentlessly pursued ‘the story of
the century’. Here journalism lecturer and
broadcast producer John Mair reflects on some
of the many ethical issues raised by the
‘Missing Maddy’ coverage
It is the ’story of the century’ so far. Millions of
words and tens of thousands of frames have
been written, shot, published and transmitted.
Yet, most of the coverage is speculation at best,
invention at worst. What does the ‘Missing
Madeleine McCann’ story tell us about the
modern media worldwide?
Let’s begin with the facts. Three-year-old
Madeleine McCann disappeared from her
parents’ holiday apartment in Praia de Luz on
the Portuguese Algarve on the evening of
3 May 2007. They were away having a meal
with friends elsewhere in the Mark Warner
Holiday complex. Since then there has been a
worldwide appeal and campaign to find her
and three ‘arguidos’ or official suspects have
been named by the Portuguese police:
Madeleine’s parents Kate and Gerry and a local
expat in Portugal, Robert Murat.
Those three facts have kept scores of journalists
in employ in Portugal, the UK and wider afield
for the nine months since ‘Maddy’ disappeared.
Some of the British press pack are still based in
the Algarve; some are back with the McCanns
in Rothley, Leicestershire. The Portuguese press
are still active on the tale too.
The McCanns have been very media savvy from
day one or two. Once her ‘disappearance’ was
discovered, relatives in the UK started working
the media. Broadcaster Kirsty Wark got a
knock on her Glasgow door within 48 hours of
the disappearance. A neighbour was a McCann
cousin. The campaign by ‘Team McCann’ to
find ‘Maddy’ was quickly launched. Central to
this campaign have been the McCanns’
personal ‘spin doctors’ – Clarence Mitchell and
Justine McGuinness.
Mitchell, a former royal correspondent for the
BBC, was initially sent by his employers, the
British government, to manage the media in
the Algarve for the McCanns. He was replaced
for three months by Justine McGuinness whose
background was in political PR. Later, Mitchell
resigned as a government ‘spin doctor’ to join
the McCanns full time in October as their
‘spokesman’. He is paid by a salary of £70,000 a
year by a sympathizer, Brian Kennedy, the
double glazing magnate. Mitchell works as, in
the word of television commentator Mark
Lawson, ‘the personal Alastair Campbell’ for the
McCanns. His work raises many ethical issues.
I have produced two events with Mitchell
(whom I knew while he was a journalist and in
government PR): one at the LSE on 30 January
this year (with polis@lse) and one last October
as part of the highly successful Coventry
Conversations series which I run weekly at the
university. Both were lively. Both were packed
out with more than 200 attending each event.
Both were recorded and are available as
podcasts. They form the basis of this article.
Saviour and protector
Mitchell has come to see his role as the saviour
and protector of the McCanns from the ravages
of the modern media. He admits that ‘Gerry
and Kate engaged with the media from the off’
but refers to himself as a ‘buffer’ between
them and the media. Back in May 2007, he saw
from London that they were being over-
whelmed and pleaded with his Central Office
of Information bosses to be allowed to go to
the Algarve to offer his services. He was.
In that role, he tried as best he could to control
and be the conduit for a press pack that was
getting bigger and more hungry by the day.
The ‘Missing Maddy’ story had captured the
world’s imagination; everybody in the press
pack wanted a piece of the action and their
own angle. His phone rang and continues to
ring off the hook
Mitchell made sure of continuing interest by
arranging a series of PR stunts in Portugal and
elsewhere: a ‘visit’ by the McCanns (devout
Catholics) to the Pope (in reality a brief hand-
shake from the Pontiff), another to North Africa
to ‘find’ Madeleine, yet another to the USA. He
even used his experience as a royal correspon-
dent to organize ‘pools’ for radio and television
journalists rather than packs on the trips. Plus
regular beach and other photo ‘ops’ with Kate
and Gerry in Praia de Luz. To avoid visual
fatigue, at regular intervals new photographs
or videos of ‘Missing Maddy’ have been
released. If the oxygen of publicity was needed
for this story to keep its ‘legs’, then Clarence
was the gas generator.
To this day, he is still the master of the media
trick – a ‘suspect’ drawing here, another there,
keeps the hungry hacks fed. If invasion of
privacy is problematic for the McCanns then
they might be said to have invaded their own
privacy aided by their spin doctor. That having
been said, the UK media at least have proved
restrained in some respects: there are, for exam-
ple, few pictures of Madeleine’s younger twin
brother and sister in the public domain. The PCC
rules there. Mitchell has opened windows to the
McCanns and their plight but those avenues
have been carefully chosen and orchestrated.
‘There is nothing to hide,’ he says. ‘We have no
problem with investigative journalism on this at
all as long as it’s responsible.’
The use of PR and press manipulation
There are more questions to be asked in
general about the use of PR and press manipu-
lation in such a high-profile and tragic case. It
is not all one way traffic on the McCann side.
The Portuguese police are allegedly bound by
tight secrecy laws on this and any criminal
investigations. Yet they seem to leak like a
sieve especially to their local journalist friends.
‘Stories’ mysteriously appear as ‘rumours’ from
the police in the Algarve, then via the Internet
reappear in London and elsewhere as firmer
before bouncing back to Portugal as ‘fact.’.
As Mitchell puts it: ‘The British press on this are
just lifting stuff willy nilly from the Portuguese
press…They then re-run it over here which is
then picked up by the Portuguese press the next
day and the respected British press have run this
story so it must be true.’ He continues: ‘Where it
has been a hindrance is where reports are unat-
tributable, unwarranted and unsubstantiated,
and in some cases downright hurtful.’
‘Missing Madeleine’ has been one of the first
major news stories of the Internet age. That has
been double edged. ‘Rubbish is reported in one
country and then the media in each country
feeds on it and it becomes another angle on a
story,’ Mitchell says. ‘The media feeds on itself.
They wait to be spoon-fed in a wash spin-cycle,
where they recycle the positions. If there were
green awards for recycling it should go to the
British and Portuguese press.’
Mitchell may be a former ‘hack’ but after nine
months of feeding the hungry horses of
modern journalism, the poacher turned game-
keeper has not come out with an entirely posi-
tive view of the British press and their ethics.
He laments the appalling standards, the sloppi-
ness, laziness and lack of independence of
thought and fact-checking.
What especially annoys him is the tendency of
the press to fill the void of no real new facts or
developments in the story by simply embellish-
ing, reporting unsubstantiated rumours or
making it up. He is harsh in his judgment of this
journalism:
What we have taken issue with and continue
to review is the aspect of coverage that is not
only distorted but willfully misrepresentative
of the facts, or the lack of facts. In that
vacuum, some very sloppy standards have
crept in. It is entirely founded on misinforma-
tion, misunderstanding, or willful distortion
in the vast majority of cases, and I would say
in the vast majority of cases that you have
read or seen about them you can disbelieve
absolutely, every single one of them.
Special opprobrium for the Express
Mitchell’s special opprobrium is reserved for
the Daily Express, which has positioned itself
almost as the ‘Official Missing Madeleine
McCann newspaper’ with a ‘story’ virtually
every day, many as front page splashes. Former
Sun editor Kelvin MacKenzie said at the LSE
they had been ahead of the game on this, ‘the
most significant story of my lifetime,’ but
Mitchell sees baser motives. It’s a story that sells
papers; an average front page story can put up
70,000 copies on a mid-market tabloid such as
the Daily Express such is the financial impera-
tive.’ That coverage (and profit) has come at
the price of the trust of ‘Team McCann’. ‘We
are not happy with the Express, nor the Express
group,’ explodes Mitchell, threatening litiga-
tion may not be far off.
Mitchell is a skilled operative in spinning for his
clients. When he resumed his position in late
September 2007, the tide of public opinion was
turning against the McCanns. They had initially
been seen as victims. But they had just been
named ‘arguidos’ and returned to Britain. They
might even be the perpetrators of a dastardly
crime. It could have gone badly wrong for
them. In his first month back in the saddle,
Mitchell managed to muddy the waters around
the case very successfully so that the negative
flow was at least abated.
But at a price. Both at the public events and in
the blogosphere, he is a much-hated figure.
Websites such as ‘the3arguidos.net’ are dedi-
cated to prove the McCanns guilty and Mitchell
a pure charlatan. The hatred of Kate and Gerry
is based on their supposed neglect of children,
their middle classness and their ease with and
use of the media. The traffic on the ‘Madeleine’
sites is immense: so too the depth of the bile.
They make for very unpleasant reading.
Mitchell and, by one remove, the McCanns have
sometimes, some may say often, over-stepped
the mark. Producing sketches of ‘suspects’ is not
properly their legal role. Nor the firm of Spanish
private investigators employed (at a cost of
£50,000 a month from the £1 million-plus
‘Missing Madeleine’ fund subscribed to by the
public) to follow up any ‘sightings’, however
flaky and wherever. That is more PR than detec-
tive work.
The ‘Missing Madeleine’ story and the ever-
present Mitchell provide us with a moral
dipstick on the modern British media.
Populist, concerned, knowing its audience
but at the same time easily manipulated,
gullible and prone to laziness and lying.
When (and if) Madeleine is ever found, one
hopes the moral compass of tabloid journal-
ism is there as well.

Note on Contributor
John Mair is a senior lecturer in journalism at Coventry University. He
produced ‘Missing Madeleine McCann: The perfect PR’ in Coventry
on 18 October 2007 and ‘The media and the McCanns’ at the LSE on
30 January 2008. Both are available as podcasts on the Coventry

http://www.communicationethics.net/journal/v5n1-2/v5n1-2_feat1.pdf
University and polis@lse websites. Email: Johnmair100@hotmail.com

UNCORRECTED TRANSCRIPT OF ORAL EVIDENCE To be published as HC 275-iii
House of COMMONS
MINUTES OF EVIDENCE
TAKEN BEFORE
CULTURE, MEDIA AND SPORT COMMITTEE




PRESS STANDARDS, PRIVACY AND LIBEL




Tuesday 10 March 2009
MR GERRY McCANN, MR CLARENCE MITCHELL and MR ADAM TUDOR

Evidence heard in Public Questions 168 - 226




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Transcribed by the Official Shorthand Writers to the Houses of Parliament:

W B Gurney & Sons LLP, Hope House, 45 Great Peter Street, London, SW1P 3LT

Telephone Number: 020 7233 1935

Oral Evidence

Taken before the Culture, Media and Sport Committee

on Tuesday 10 March 2009

Members present

Mr John Whittingdale, in the Chair

Janet Anderson

Mr Nigel Evans

Paul Farrelly

Mr Mike Hall

Alan Keen

Rosemary McKenna

Adam Price

Mr Adrian Sanders

________________

Witnesses: Mr Gerry McCann, Mr Clarence Mitchell, the McCanns' Media Adviser and Spokesman, and Mr Adam Tudor, Carter Ruck, Solicitors, gave evidence.

Q168 Chairman: Good afternoon, everybody. This is the third session of the Committee's inquiry into press standards, privacy and libel. I would like to welcome as our witnesses this afternoon Gerry McCann, his media spokesman, Clarence Mitchell, and Adam Tudor of Carter Ruck. Obviously we are going to be focusing this afternoon specifically on media issues but perhaps I could just start off by expressing, I think on behalf of all of the Committee, our sympathy to Gerry McCann for the ordeal that he and his family have had to undergo and also to express the hope still that Madeleine might one day be found. Before we come to questions, I know that you would like to make a short statement.

Mr McCann: Thank you. I am Gerald McCann, the father of Madeleine, who was abducted in Praia da Luz on 3 May 2007. Although elements of the media coverage have undoubtedly been helpful in the ongoing search for Madeleine, our family has been the focus of some of the most sensationalist, untruthful, irresponsible and damaging reporting in the history of the press. If it were not for the love and tremendous support of our family, friends and the general public, this disgraceful conduct, particularly in the tragic circumstances in which we find ourselves, may have resulted in the complete disruption of our family.

Q169 Chairman: Can I ask you to say a little bit more about your impression of the reporting of the case and how it changed over time?

Mr McCann: The first impressions really started on day one when we came back to Praia da Luz having spent the day in Portimao at the police station. Clearly, there was a huge media presence there already. My natural instinct was to appeal for information, for people to come forward. At that point we were desperate for information and desperate, as we still are, that our daughter could be found and we wanted people to help in that. That is why we spoke to the media and did our appeals. Particularly early on, there was a general willingness of the media, an engagement and a real desire to try and help get information leading to Madeleine's whereabouts. Fairly quickly though both Kate and myself, certainly when we were in the apartment watching the broadcasting, particularly on the news channels, and subsequently when we looked at the newspapers, saw that much of the content of the material, even within the first few days - possibly particularly in the first few days - was highly speculative. It was not at all helpful to us and we fairly quickly decided, for our own benefit, not to watch the broadcasting or indeed to read the newspapers in detail. Of course the speculation aspects are still ongoing in many respects until we all know where Madeleine is and who took her. There were elements as we went along where clearly we wanted to get the message out there and particularly the fact that, when it became apparent to us that Madeleine could quite easily have been transferred out of Portugal quickly, added a completely different dimension to us as parents and what we were trying to achieve. As you know, the Spanish border is only about 90 minutes away and we felt, if Madeleine had been moved quickly, our chances of finding her with a local investigation only would be quite slim. Therefore we wanted an international campaign as much as possible and for people to be aware of her being missing. We were put in a very difficult situation in that we are used to coming from a society where there is quite open engagement between law enforcement and the public in terms of high profile crimes, compared to the circumstances that we found ourselves in, in Portugal, where as a rule there is not any open dialogue between law enforcement and the public. That was difficult, particularly when we were being fed and researching the experience from North America where in cases of missing children there is a very strong belief that the public can help. There was undoubtedly a desire to help. As the weeks went on, particularly after we had finished our trips to countries where we felt there was potentially relevant information that may be got for the investigation, by staying on in Portugal we were surprised that the media interest did not die down, to be quite frank. We saw pressure, particularly on journalists, to produce stories when really there was not anything new to report. Probably that was the point where things became what I would call irrelevancies or half truths or suggestions were making front page news.

Q170 Chairman: Your impression was that the newspapers wanted to go on reporting stories about Madeleine's disappearance and, if there were no new facts to report, they started to resort to making up things?

Mr McCann: I totally agree with that. Prior to becoming involved in this experience, I always believed that, although there might be quite marked exaggeration to some front page headline stories, I never really believed that many of them could be absolutely blatantly made up. I believe that was the case with Madeleine.

Q171 Chairman: Did you feel that once that point had been reached the majority of press coverage then become negative and unhelpful to you or were there specific worst offenders?

Mr McCann: Obviously there were fictitious stories which were not necessarily libellous or defamatory and clearly there was another turn when we were declared arguido and it was a free for all really. A different process went on before that which was largely where Madeleine, I believe, was made a commodity and profits were to be made. As far as I could see, having front page news stories or indeed any stories in newspapers on a daily basis was not helpful to the search. There was that element, but that was not particularly damaging at that point other than that there was a lot of misinformation and we would have been spending all of our time if we were trying to correct it. There was something very early on which I was uneasy with and that was in terms of the confidentiality of the investigation, whether it be in this country or in a foreign country. I think there is information related to a crime that you do not want to be made public because only the witnesses who were there will know that information. It concerned me greatly that elements of the time line were becoming increasingly apparent through leaks and a desire to have every single bit of information known; whereas at the time I remember speaking to Kate and her other friends and saying, "In some ways, judicial secrecy is good because the abductor will not be able to get access to information that only we know." That was pretty quickly eroded and was disappointing. That is very different to the senior investigating officer, as would happen in a serious case in this country, providing information to the public to try and get further intelligence. That aspect of it was concerning even quite early on.

Q172 Chairman: Do you believe that in the majority of cases the negative stories that appeared were completely fabricated or were there some people in the police who might have given them information which led them to write the stories they did?

Mr McCann: Do you mean the stories arising in Portugal?

Q173 Chairman: Yes.

Mr McCann: The worst stories that were printed in this country were based on articles that had been directly published within Portugal. Often what we found was that they had been embellished and a single line that was very deep in an article within a Portuguese newspaper, usually from an unsourced source, was front page and exaggerated to the extent where we had ridiculous headlines and stories. I think the most damning thing of all of this and the most damaging aspect of all the coverage which Kate and I cannot forgive is the presentation that there is a substantial body of evidence that suggests that Madeleine is dead when there is no evidence in fact to suggest she has been seriously harmed.

Q174 Mr Sanders: Are you saying that the media impeded your campaigning and the search for Madeleine?

Mr McCann: I have made it clear that elements of the media were helpful in terms of the campaign. In terms of distribution of her image, it is incredibly powerful. There is absolutely no doubt about that. Subsequently the media were used by C-OP in terms of an appeal asking for tourists to come forward and there was a huge number of photographs uplifted and other information given. Elements of the appeal nature and awareness are there and are helpful but if you portray a missing child as dead and people believe she is dead without due evidence then people stop looking.

Q175 Mr Sanders: Did you feel the need to appoint media help to raise awareness through the press or did you feel the need to do that to deal with unwanted media attention?

Mr McCann: There are two elements. Right at the very beginning, Mark Warner had a media specialist, a crisis management specialist from Bell Pottinger called Alex Wilful, who was incredibly helpful to us and, in those early days, gave us quite simple guidance which we found particularly helpful. It was very much along the lines of: what are your objectives? What are you hoping to achieve by speaking to the media? Be very clear about what you want. That was very, very good because there is an element that they are there on your doorstep. Having never been exposed to media in any substantial amount previously, you are not quite sure where the boundaries are and what is expected. Having that protection and guidance in terms of dealing with it was very important. The government sent out a media adviser who had expertise in campaign management, Cherie Dodd, who previously worked at the DTI and started talking about planning for us, how we could utilise the media in terms of achieving objectives and then subsequently Clarence came out. That was very important, one, to assist us in trying to get information to help find our missing daughter and, secondly, in protecting us from the media because the demands were unbelievable. To be thrust from being on holiday one minute into the middle of an international media storm and knowing how to cope with that is very difficult. What we wanted and still want is a partnership with the media when we have information which we think may be relevant and can assist the search, obviously drawing the lines between the search for Madeleine and the Kate and Gerry Show, which the media were much more interested as most of the facts came out. Drawing the line between those two things was much harder.

Q176 Mr Sanders: It seems to prove almost impossible when you have that level of media attention to control it. It just becomes an uncontrollable vortex.

Mr McCann: Obviously the circumstances around this story are fairly unique but we were never under the impression that we were controlling the media. We did not set the media agenda.

Q177 Mr Sanders: I do not think you gave that impression.

Mr McCann: For the record, I have to be categorically clear about this. The media decide what they publish and what they broadcast. Obviously we were asking for help and we got a lot of exposure and, even early on, unwanted exposure. It was more about influencing the content and being clear about when we were engaging about what we were hoping to get out of it.

Q178 Adam Price: You mentioned a moment ago the pressures that you felt some journalists were facing in terms of having to deliver stories 24/7. Did any of the journalists that you would have met on a face to face basis ever express any sense of regret or remorse at some of the stories that they were printing or were they fairly brazen?

Mr McCann: At the time the most damaging stories were published, we were not really speaking to many journalists face to face. Kate and I, despite the coverage, particularly after the first five weeks or so, have been in front of the media very periodically. Very rarely have we come face to face with a journalist whose name was by the byline or the story. We have had Clarence with us during most of this so he has dealt with it more. I know that Clarence has had apologies from journalists and there has been, "I wrote this but the headline was done by the news desk." There is clearly pressure on the journalists on the ground who are being funded on expenses and are under pressure to produce copy. There is pressure from the news desk to write a headline which does not necessarily reflect the factual content available for the story.

Mr Mitchell: Gerry is absolutely right. The reporters on the ground were only doing their job. We are not critical of them in that sense, but they were under intense pressure from their news desks and within themselves as well. We had a pack - this is just UK press I am talking about - of UK reporters based in Praia da Luz who were looking the front page that day. We also had another, smaller pack in Leicestershire trying to talk to relatives and people back here who knew Kate and Gerry at that end. We also had columnists writing legal pieces and all of them were competing on a daily basis to get their version of the story into the paper. I sometimes had the most ridiculous situation where I had reporters coming to me saying, "I have got to get a front page splash out of this by four o'clock this afternoon or my job is on the line." If I said, "Well, sorry, we do not have anything substantially new today" or the authorities either in Portugal or Britain did not want us to say anything, they would say, "We are going to have to write it anyway." They were apologetic in that sense but as a former journalist myself I understood the pressures they were under. Later in the evening I would get calls from Leicestershire or the London news desks saying, "We have got a better angle from the UK on this. What do you think about that?" It was like a one story news room in itself generating all these different pressures and, regardless of what we would say or do, sure enough the story would be on the front page the next day anyway. We had anecdotal evidence as well that was putting on massive sales for certain titles and that was undoubtedly one of the reasons why Madeleine stayed on the front page as long as she did, although there were lots of other factors within the story that, in pure journalistic parlance, made it a big story and kept that momentum going. We were credited with keeping that momentum going. A lot of the time we were not doing anything. It was the media feeding on it itself.

Q179 Mr Evans: Do you think you got better treatment from the television news than you did from the printed press?

Mr McCann: By and large the broadcasters have been more responsible. I would not say they have been without fault, particularly around the arguido time. There are elements that were too accepting of information that was becoming available from sources and we still are not sure where they are. Whether the coverage was all entirely appropriate I am not the best person to decide because obviously we are biased.

Q180 Mr Evans: At any time was any journalist in a face to face with you - although you just said that was rather contained - abusive to either you or Kate?

Mr McCann: Not so much directly. I did speak to Christopher Meyer about this in the summer of 2007. "Reverence" is the wrong word but amongst the UK press there did seem to be an empathy and they did not want, at least initially, to unduly upset. That wore off fairly quickly but generally I felt we were treated quite well. When we came back from the police station on the first night and I saw the press pack and the frenzy there, I had the most horrible visions of complete intrusion, invasion of privacy, and in those first days and weeks while we stayed on the Ocean Club complex there was an order about it. We agreed that we did not mind being filmed going about our normal activity but we were not going to be engaging in giving stories on a day to day basis. That seemed to work quite well. Both sides seemed to be quite happy. What we envisaged was that demand would rapidly tail off which it never quite did really and that certainly took me by surprise.

Q181 Mr Evans: Did any of them have your mobile numbers for instance and phone you at odd times or pester you all the time?

Mr McCann: I have to say it was remarkably few. My mobile number was known to a proportion of the journalists. The vast majority called through the media liaison, whether it be Bell Pottinger with Alex Wilful first of all or Clarence and his predecessors. I had a few calls. One of them was phoning to say, "I think what is happening right now is getting out of hand and you need to try and do something." It was advice as much as tapping us up. That happened on one or two occasions and we just directed it back to the media.

Mr Mitchell: One of the problems was on the ground. Because of judicial secrecy and the police not being able or willing to say anything publicly, certainly the British journalists and the Americans to a certain extent had come to expect a very open attitude from the authorities and, when they did not get that, they had nowhere to fall back on. They were not able to do any real investigative digging of their own or they did not seem particularly inclined to. As a practical illustration of that, they tended to congregate at one particular bar which had a pretty lethal combination of free Wi-Fi and alcohol and that became the news room for the duration of the trip, I am afraid. They would get the Portuguese press each morning translated for them with mistranslations occasionally occurring in that as well. Then, no matter what rubbish, frankly, was appearing in the Portuguese press from whatever source, they would then come to me and I would either deny it or try and correct it or say, "We are just not talking about this today." That was effectively a balancing of the story and there was no further effort to pursue any independent journalism as we might recognise it.

Q182 Mr Evans: Are you suggesting that some of the stuff that we read in the newspapers was fuelled by alcohol?

Mr Mitchell: I am not suggesting anything was written in that particular state. I am just trying to illustrate the point that it was a convivial atmosphere. The journalists found it easy to work there and I had to go down to brief them there. Broadcasters tend to hunt in a different pack from print, so I would have to go down to where the broadcasters were and talk to them for the day on any agreed messages that I had agreed with Kate and Gerry. Then the print press would have different agendas and different deadlines and they tended to congregate at the bar. I am not saying that in a pejorative sense. I am just illustrating that as an example of where they were, but that is what they had to do because they had no other traditional sources that would normally be available to them. Frankly, because of that, they did not really push any further.

Q183 Mr Evans: I want to touch on the distinction, when the information that the media managed to get one way or another was useful and when it was not, which is the suggestion almost that information that could only be made available to the police - only the police would know it and yourselves - somehow got out into the media world. Do you believe therefore that this information was directly leaked to certain newspapers? Is there any suggestion - Clarence, maybe this is one for you - that any British journalists were paying the police for information that they later used which went against your best interests?

Mr Mitchell: I have no proof of that. I cannot prove where any of the leaks came from but you only have to look at the nature of the stories and the content within them to make certain presumptions. My situation was dealing with those leaks once they appeared. Something that was even often just a suggestion or an allegation, unsourced in the Portuguese press, by the time it found its way across the Channel, had become hardened up into fact with an extra scare headline or whatever on top of it. That is where the real problems started because these things would end up in the cuttings file and would become an accepted fact in the story when in fact they were complete distortions in many cases or entirely untrue in others.

Q184 Mr Evans: In those instances where the information was true, was the source originally Portuguese newspaper and then transferred after translation into British papers or did now and again some stuff that only the police and yourselves knew get into British newspapers first?

Mr McCann: As far as I could see, almost all of the information available had arisen within Portugal first. Without knowing the intricate dealings of what happens around the police station and what is on and off the record, clearly someone else within Portugal has been quoted as saying that judicial secrecy is a bit like the speeding law. Everyone knows there is a law but no one sticks to it. It was not me who said it but there is that element. There is a cultural difference and obviously we do not speak the language. With hindsight, we only really started paying attention more to the Portuguese press when we realised what was happening. I know in your submissions there are a lot of elements about the digitisation of media and also the globalisation of it. Clearly, this is a very strong example of where you have media very quickly feeding off each other and the day after it would be front page headlines and in the UK press there would be a front page headline of what was a tiny little story. There was this positive reinforcement: The Times of London has carried it; that means it is true. That was quoted on more than one occasion.

Mr Mitchell: We would see things appearing in the Portuguese press get misreported in Britain and get misreported again back in Portugal. It was just this circle of lunacy at times.

Mr Tudor: In order to be sure about that you would have to do a line by line comparison of all of the Portuguese articles and all of the UK articles. We do not know the answer directly but I am pretty sure that the overwhelming majority of the allegations that appeared here had been sourced from the Portuguese media, first and foremost, rather than direct sources.

Continued..

Q185 Paul Farrelly: I want to move to the Press Complaints Commission but before that I want to establish what the legal situation of the reporting was in Portugal. Irrespective of press standards and libel, when a potential criminal investigation is run in the UK there are laws of contempt. The Portuguese police leaking is clearly reprehensible but they are not the only police force to do it. When it came to the case of the care home in Jersey recently, it went to a different level where police were making statements that could be reported with impunity but the press was not sceptical about them. We do not have this arguido category here. Often we have people helping the police with their inquiries. In Portugal were both the UK and the Portuguese press in any way breaking Portuguese laws of contempt in any of the reporting? This is perhaps one for Mr Tudor.

Mr Tudor: I would not bank on it. I am not a Portuguese lawyer and I am not a criminal lawyer. I do not know is the short answer. So far as I am aware, there was no intervention by the Portuguese authorities along the lines of contempt in the way that you might expect to have seen here.

Mr McCann: This is my first hand knowledge from discussions rather than knowledge of Portuguese law but clearly within Portugal there has been a balance going on between laws, many of which date back to them being a Fascist government and subsequently a Communist one. Freedom of speech is perhaps more freely enshrined there and yet we have this judicial secrecy which, in many cases, does not function the way it should. There is this element where the press there is potentially much less well regulated, to use that in the loosest context, than it is in the UK. I believe in terms of the legal situation, if a police officer gave information which was known to be on the file and only on the file relevant to it then technically I believe that is probably correct.

Q186 Paul Farrelly: Have you ever speculated as to how this might have developed had Madeleine disappeared in Britain and what the difference might have been in the press reporting?

Mr McCann: Speaking to law enforcement over here and in the US, obviously in Portugal and other organisations involved in child welfare and missing children, usually, certainly within this country, the senior investigating officer and the police force responsible have a media strategy. They give information which they want out there and that takes away the vacuum to some extent. In many countries that is the way it works.

Q187 Paul Farrelly: Have you had any sense from talking to law enforcement officers here that, had the media started on the trail that they followed leading to the completely made up and damaging stories, the police here might have stepped in and warned the media to calm it down?

Mr Tudor: Or the Attorney General even, yes. I have always taken the view from a non-criminal, legal perspective that if this "incident" had happened here there is no way you would have had this nature of coverage. It would have been substantially different and the newspapers would have been considerably more careful. Incidentally, even though this did take place in Portugal, it is important that you know if you did not know already that at the very least in October 2007 Leicestershire Police did indeed issue a missive to the media asking them to be a bit more careful about how they were going about this. Even though it was overseas, the nature of the reporting was obviously an issue which as I understand it was of concern to Leicestershire Police as well.

Q188 Paul Farrelly: This brings us neatly to press standards. There has been criticism of the Press Complaints Commission that they were not proactive. They stood by and did not invoke their own inquiry. They have said in evidence to us, defending that position, that to have done so would have been an impertinence to the McCanns. Would you have felt it an impertinence to you had the Press Complaints Commission in respect of press standards been more proactive and said, "Hold on, this is not the way a responsible press behaves"?

Mr McCann: No, I would not have found it impertinent. I certainly would have been open to dialogue if it was felt to be within the remit of the PCC. Having also read their evidence, they are claiming it is not within their remit. Aspects with the PCC have been helpful in terms of protecting privacy particularly for our twins, which was a major concern for us. They were continuing to be photographed and we wanted that stopped. Very quickly that was taken up by the press and broadcasters within the UK. We are thankful for that. There was also help in removing photographers from outside our drive after what we felt was a very over long period, when news had really gone quite quiet and we were still being subjected to camera lenses up against our car with the twins in the back, which was inappropriate. In terms of the defamatory and libellous stories, clearly the advice from both the PCC and our legal advisers was that the PCC was not the route.

Q189 Paul Farrelly: You have described some of the interaction you had with the PCC. Did you consider making an official complaint to the PCC that they were publishing stories about you on the basis of no evidence at all and indeed about Mr Murat as well whose life was also destroyed?

Mr McCann: In terms of the defamatory stories on that specific point, we were advised that legal redress was the way to address that issue.

Q190 Paul Farrelly: You were advised by the PCC?

Mr McCann: I had an informal conversation that was directed to me, yes.

Q191 Paul Farrelly: Can you tell us who you had the conversation with?

Mr McCann: It was with the then chairman, Sir Christopher Meyer.

Q192 Paul Farrelly: There was no willingness to take up the issues around you therefore as a matter of press standards?

Mr McCann: At the time and on reading their submission, they say it is a very clear division between libel, for which there is legal redress, and when we spoke to Adam for Carter Ruck he also strongly advised us that if we wanted a stop put to it then legal redress was the way to go.

Q193 Paul Farrelly: There are wider issues: your personal safety and the ability to try and find your daughter. It was much wider than libel behaviour.

Mr McCann: Absolutely. From Kate's and my point of view, taking the legal route was a last resort. You are right. I think there is a gap there currently in the regulation. A complaint for example about stories which are about an invasion of privacy is always retrospective and the damage has often been done. There has to be some degree of control, I believe, or deterrent to publishing untrue and particularly damaging stories where they have the potential to ruin people's lives.

Q194 Paul Farrelly: The fact that newspaper editors, including The Daily Express editor, Peter Hill, were on the board of the PCC at the time - what sort of view did that leave with you as to how the Press Complaints Commission operates?

Mr McCann: It did cause me concern. We were in a dispute with them. Although ultimately they thankfully decided to settle before taking it on to court, they did not just roll over and say, "Oh, sorry." There was quite a bit of correspondence and we had to produce quite a bit of evidence. I did think it was surprising that an editor of a paper which had so flagrantly libelled us with the most devastating stories could hold a position on the board of the PCC.

Q195 Paul Farrelly: The newspaper industry of course is adamant that self-regulation works. I would be interested in your view of that but furthermore it has been remarked that in any other sphere of life, in any other profession, in business or in government, if something like this had happened there would have been an inquiry. Somebody, somewhere, would have launched an inquiry. We are mounting an inquiry here but we are not part of the media profession. What does the failure of any inquiry or any toughening of a code because of what you have been through say about not only the standards of the press in this country in your view but also the role of the regulator in upholding these standards of the media?

Mr McCann: Obviously speaking from our own experience, we have probably been the most high profile case or extreme case there has been. I think we do see almost on a daily basis information published that is damaging, possibly untruthful and defamatory to people. My own view is that there has to be some more stringent regulation of that. I will very much defend freedom of speech but when people's lives are put in jeopardy by different mechanisms there has to be redress.

Mr Tudor: We had a conversation about the PCC when Kate and Gerry first came to Carter Ruck. It was quite a short conversation. The PCC is perceived, to a considerable extent still correctly, as being wholly media friendly. It lacks teeth. It cannot award damages. It cannot force apologies. As soon as there is any dispute of fact between the newspaper and the victim of the libel, the PCC backs off and says, "This needs to go to law." To be fair to the PCC, I think they have accepted and said that the McCanns' case was never going to be appropriate for the PCC but should have gone to law and so on. How one views the PCC in this kind of scenario, extreme or otherwise, is that it can be summed up by the fact that if you were to ask me how I think The Express would have reacted if Kate and Gerry McCann had brought a PCC complaint rather than a Carter Ruck letter, you could probably have felt the sigh of relief all the way down Fleet Street. Perhaps that gives you a feel for how it would be perceived. First of all, I am afraid it would have led The Express to think that relatively speaking they were off the hook because of the lack of teeth that the PCC has. Secondly, almost by definition, by going to the PCC Kate and Gerry would have been tacitly sending out a signal, not only to The Express, but to the rest of Fleet Street that they had no appetite to see this through and therefore perhaps could be fobbed off, as it were. Time and again one comes across this being the reality of PCC complaints. I am not here to put the boot into the PCC. I think they have a very important role to perform. From my experience indirectly of how the McCanns have dealt with the PCC in relation to the children, harassment and so on, it certainly has a role to perform, but it is not the sort of role it is cut out for because of the inherent contradictions of self-regulation.

Mr Mitchell: On the practical aspects of dealing with the press, they were a very substantial help. Kate and Gerry had photographers outside their driveway for six months, every day, after they came from Portugal. It was on the basis that, "We need a today picture", which was exactly identical to the one six months before. Utter nonsense. When the PCC made representations formally and at the right levels, that presence dissipated very quickly. They were a substantial help on certain practical aspects, but we all knew and the PCC themselves knew that, given the gravity of the defamations that were occurring and the sheer volume and scale of it and the unique nature of this particular situation, really the legal route was then the only option. With self-regulation, I echo Gerry. Free speech in a democracy has to stand. Of course it does. With the changing media landscape now, in the new multi-connected, multi-layered, multi-platform world we live in, self-regulation is an issue the press need to address themselves in terms of improving it and widening it. The whole aspect of the social networking that occurs now, the readers' comments, their own websites - many newspaper groups are now almost broadcasters in their own right and look like that when you walk into the news room. I am not sure personally whether self-regulation is keeping up with that advance in technology. It is something that they really will need to address in the coming months and years. It has been said that information travels these days beyond the speed of thought and I think that does happen more and more frequently. If the press do not keep their own house in order, they may run the risk of some other regulatory body coming in.

Q196 Janet Anderson: Would it be fair to say to all three of you that there is an important, valuable role for the PCC to play but it is very limited? There is a gap in all of this that needs filling. You said, Gerry, that some of this irresponsible media coverage has the potential to ruin people's lives and that is exactly what it can and does do. You also made the point - Max Mosley in front of us this morning made a similar point - about, once this has happened, the damage has been done. I wanted to ask you two things really. To what extent were you given advance warning of the kinds of stories that were going to appear? When you talk about the need for more stringent regulation, would you favour a privacy law of the kind that exists in other countries? Do you think the press would be more responsible if we had that?

Mr McCann: In terms of privacy, I was certainly concerned about privacy but I do not think in general we had gross violation of our privacy. We had irritant elements of it but generally I feel it was respected. Any views I have on privacy are therefore very personal and I do not think I should be giving them in front of this Committee as having a specific experience. In terms of advance notice, I would often hear Clarence on the phone to journalists expressly telling them that the information they had was rubbish. It would not stop it being published.

Q197 Janet Anderson: It would still be published?

Mr McCann: Yes.

Mr Mitchell: We expected it to be published after a while. We just knew it was coming. Normally, we had a few hours' notice.

Mr McCann: We were talking about this again this morning. We possibly could have forgiven the furore around the arguido status at that time. Clearly that is going to be newsworthy, but when it became abundantly clear to newspapers that there was not any evidence to back up any allegations then they were warned. We wrote to them. Two newspapers, The Express and The London Evening Standard, were put on express notice that the stories they were running were defamatory. The editors were all visited personally by our spokesperson, Clarence, and Justine McGuinness before that, with a criminal lawyer, who told them that there was no evidence. It did not stop. It was the rehashing and this ad infinitum aspect that they could reproduce headlines at will that had no substance that forced us to take action.

Q198 Janet Anderson: The PCC was absolutely no help in that at all?

Mr McCann: It was again never offered in any way. Secondly, in the discussions, we were advised that they were not the correct vehicle for such complaints.

Mr Tudor: One can only speculate about what witness statement going on in that regard. The PCC in many respects, certainly when it comes to libel, is a passive body rather than a proactive body. That is just a fact, rightly or wrongly. If, let us say in another world, the PCC had decided to get involved in Kate and Gerry's predicament at a relatively early stage and contacted for example the editor or the journalists at The Express and any other newspapers that were reporting this stuff, tried to warn them off and said they understood that there was a danger that this could be a breach of the factual accuracy provisions in the PCC code, for example, I anticipate that the answer to the PCC would have been, "Well, these stories have all been well sourced. We are standing by our sources. It is a story of the most colossal public interest. Therefore, we are carrying on." The result would have been they would have carried on publishing. You would have ended up exactly back at square one. I am not saying there should be but there would have been no interventionist power on the part of the PCC to wade in and say, "You cannot publish that. You cannot publish this. You have to redraft that so it does not say this." That is obviously not what they do and probably not what they are there for. That would have been the reality of that kind of situation.

Mr Mitchell: When I visited Peter Hill with Angus McBride from Kingsley Napley, it was really an informal discussion to say, "Look, this is beginning to get out of hand. Can we rein it back in before it becomes necessary to take any action?" There was an acceptance by him on that day that "some of their headlines had overstepped the mark" and that they would be more cognisant of that in the future. For a week or two things did get better but I am afraid there was the competition and the urge for the front page. Off we went again and it led to the complaint that was lodged.

Q199 Chairman: The PCC has told us that on 5 May, two days after Madeleine's disappearance, they contacted the British Embassy to remind them that the PCC's jurisdiction extended to journalists working overseas and also to suggest that the embassy pass on the PCC's details to you. Did that happen and did you then have any contact with the PCC?

Mr McCann: If it did, it certainly was lost in the furore of the other information I was bombarded with at the time. I was not aware of that until I read the submission.

Q200 Alan Keen: Did you get the impression a lot of the time that the headlines were selling newspapers and the stuff following the articles was disconnected with the headline? Was the content as well as much rubbish as the headlines that were put out to sell the papers?

Mr McCann: On many occasions, yes. I can only assume that the stories were being published on a commercial decision.

Q201 Alan Keen: Have you tried to calculate roughly how much profit The Express made after deducting their costs?

Mr McCann: I have no idea.

Mr Mitchell: I heard from reporters on the ground that it was putting on upwards of 40,000 or 50,000 copies a day when Madeleine was on the front page. I have no way of knowing whether that figure is accurate but it certainly was putting on tens of thousands of paper sales at the height of it on a daily basis.

Q202 Alan Keen: In the same way as the photographs of Princess Di have appeared by the hundred.

Mr Mitchell: The Express Group, for whatever reasons, decided that Madeleine was a front page story come what may in the same way that they had treated the princess for the previous decade many times. We could only but draw the conclusion that there was a commercial imperative at work here.

Q203 Alan Keen: Has anyone tried to calculate the profit from this to The Express alone? Has any other newspaper criticised The Express? Have there been any articles saying that The Express went too far?

Mr Tudor: As one would expect, the usual broadsheets from memory ran some articles on it, The Guardian being the classic example. It has a good media section that tends to run a lot of articles commenting on other things. It has the Roy Greenslade blog and all that sort of thing. There was an element of coverage but of course the results against The Express, the front page apologies, the damages and so on, prompted a huge amount of coverage, not so much in the printed media perhaps unsurprisingly but certainly in the broadcast media, which was of course one of the reasons for having it in terms of the vindication that the McCanns were seeking and indeed the deterrent for that matter. If I may turn to your question, Mr Keen, yes, the headlines in many cases were appalling. I do not know if you have had the misfortune of having read them. A large number of them were appalling. A large number of them were on the front page. Almost all of them were big. Obviously they all appeared online as well. Leaving aside the legal aspects of how much an ordinary reader is assumed to have read the whole of the article, the House of Lords decided some time ago that the ordinary reader is assumed perhaps artificially to have read the whole article. In this case, I think we complained against The Express. I think there were about 110 articles. So far as I am concerned, every single one of those articles themselves, including the headlines, were actionable, very serious libels in their own right.

Q204 Alan Keen: Should there be a law to ensure that headlines do not exaggerate what is in the body of the article? It was so bad in your case that it is hardly relevant even but it is something that happens on a daily basis in the press. Should there not be a law to ensure that the headline does not imply more than is in the actual article?

Mr Tudor: It can be a big problem with websites even more so because they often have just the opening line plus the headline and you have to click on something to go over the whole article. From a legal perspective, you would probably expect me to say this but, yes, I think there is a lot to be said. If you go into a filling station or a newsagent and read the headline about Kate and Gerry McCann, you do not bother to buy the newspaper. You just absorb the headline and the subhead and go about your every day business without spending the money and reading the whole of the article. The assumption that people read the whole article is completely artificial. In practical terms, I would love the law to move in that direction but I would be surprised if it were ever to happen because of the practical difficulties.

Q205 Alan Keen: Would you like us to recommend that?

Mr Tudor: Yes. I think there is a huge amount to be said for it. To be fair to the newspapers, I do anticipate that it would lead to difficulties. Sometimes, to be fair, the headline by definition has to be attention grabbing within the realms of reasonableness.

Mr McCann: Your point is well made. It does not just apply to newspapers. If you watch any news channel, some of the banner strips that run there, often we would see headlines directly relating to ourselves and say, "That is not what was said." If you just looked at that banner, you would believe it was the case. The way we live our lives now, people are pulsing in and out and that will be the message they take away. Regarding the point of law, I defer to Adam, but clearly there is the potential for misinformation to be implied from headlines.

Mr Mitchell: Speaking as a former journalist, privacy law per se is going down a road that I know journalism and the media will directly oppose as an infringement on the right to speak freely. They would argue that they operate within the law as it currently stands. They did not in Kate and Gerry's case. That is why they paid the penalty they did. We have never asked for anything beyond free, fair and accurate reporting. When it overstepped that mark, that is why Adam and his colleagues assisted Kate and Gerry in the way they did. I notice in the NUJ submission they talk about a conscience clause. If a journalist feels they are being asked to write something, be it a headline or the copy, that they know to be demonstrably untrue or distorting, they should be able within their own terms of employment to object to that. That might be some sort of half way house but the concept of self-regulation is potentially under threat given the massive expansion of the media we have now seen. If the media do not police it themselves, they could well find that this sort of debate is increasing and the calls for a privacy law become louder.

Q206 Alan Keen: I asked earlier had anybody done a calculation as to what profit The Express made after the expense that you incurred. We all want freedom of expression but would it not be good for the public to be able to see what profit The Express made on that, just using The Express as one firm example? Would it not be good to know how many papers they sold and how much profit they made?

Mr McCann: If you can command that information, I would like to see it.

Mr Mitchell: It is quantifiable, I suppose, if you know the accurate figure for sales against cover price but that is not where they make most of the money. It is through the advertising anyway. It was definitely put on sales.

Q207 Alan Keen: It is not impossible to look at the advertising as well. That comes from numbers of copies sold. We are representing the public. We are not against the press. We agree with freedom of the press but it is our job to try to get the balance right. We are representing our constituents and it is an information age we are in. Would it not be good to get that information from the press so we can all see it?

Mr McCann: The one point I take from that is that, if we are relying on tabloid newspapers to present us with news and fact, then they should not be unduly influenced by profit. Clearly in our case I think they have been heavily influenced by profit. I can see no other reason for the way the stories were covered on such a consistent basis. I would be very interested to know what an economist within the newspaper industry could work out as a figure. It disturbed me to know that The Express sold out on the day the apologies were published.

Q208 Alan Keen: I believe the owner of The Express is closely tied in with what is put into the newspapers but if you take the press in general do you think the owners, the people who collect the profit at the end - it might be a holding company or a conglomerate which has broadcasting, news printing and all sorts - the people on that top board who are at arm's length all the time from the newspapers that are printed should somehow have to carry some responsibility rather than staying at arm's length and letting it be handled by the editors and the lawyers so that people higher up should not be able to escape? I gave the analogy this morning of corporate manslaughter. If a company is guilty of bad practices and causes danger to their employees or to the public - I am not a lawyer - but the company can be guilty of corporate manslaughter. Are owners of the groups, particularly of the print media, able to escape from any sort of liability other than the financial costs like the ones you have incurred?

Mr Tudor: I am primarily a claimant libel lawyer but I am a huge fan of newspapers. I think they perform an extremely valuable role in our society. I love reading them but, at the end of the day, they are commercial entities. I make no criticism of that. It is good to have a healthy, competitive newspaper market. The thing that hurts them, that makes them stop and think about whether they should be publishing serious libels or seriously infringing people's privacy, I am afraid to say somewhat cynically, is two things, not necessarily in this order. Firstly, how much it is going to cost them if they get caught out and if they get the story wrong. Secondly, to be fair to the newspapers, of course there is an element of professional pride in journalists, editors and so on and we have to assume that that is the bedrock of journalism in this country because, if it is not, heaven help us, frankly. The main stick to ensure that this kind of thing does not happen again - that is, other far less serious, far less voluminous, but nevertheless still very serious for the victims - is financial. You have the theoretical possibility of having a statutory fines framework put into place. Personally, I am not a fan of that. I would be very surprised if it was ever to happen. The other stick, as we know, I suppose, is the potential humiliation of losing a libel or privacy action plus the damages they have to pay out which vindicate and compensate the victim of the libel or the breach of privacy. The jurisdiction, as I am sure you know, does exist within the civil court to award punitive damages, exemplary damages, in certain circumstances but those circumstances are very, very limited. The reason exemplary damages exist and the philosophy behind them very much reflects your point, Mr Keen. If you can see that a decision has been made to publish an article regardless of its truth in order to make more money out of sales that day, then perhaps the law should allow that to then be reflected in the damages. At the moment, the circumstances in which exemplary damages are awarded are very, very limited. I think it has been held that they cannot be awarded in privacy cases. They are available in libel cases but only very rarely. I take the view that Kate and Gerry's case was a classic one where punitive damages, exemplary damages, may well have been awarded if it had gone to court, in which case it may well have been that the judge would have thrown the book at Express Newspapers, but even then these things are never open and shut because you have to establish a state of mind, recklessness as to the truth or otherwise and so on. It is far from straightforward in terms of bringing a real, financial deterrent for publishers.

Q209 Alan Keen: Are you saying that, as with the banking system, self-regulation particularly in the print media must come to an end? Self-regulation has not worked, has it?

Mr Tudor: I am not sure it was ever intended to work in the kind of scenario we are talking about in terms of libel. I am not sure it works in terms of general privacy in the Max Mosley sense. I know Mr Mosley thinks there is a great deal to be said for having an obligation to pre-notify somebody before you publish something about their private life and I have considerable sympathy for that. There is a place for self-regulation but to suggest, as I think some media organisations do, that it is working perfectly, we do not need to worry and we do not need to bother the courts with more and more cases I think is simply not the case.

Continued..

Q210 Chairman: You reached a settlement with Associated Newspapers and with News International in the form of The News of the World, but you decided to go to court against The Daily Express. Was that because you could not reach a settlement or was it because you decided that The Daily Express was so serious that you wanted to see them in court?

Mr McCann: We complained against the Express Group first because they were the most serious and the worst. We came to an agreement with them and there was an open statement in court in front of Mr Justice Eady. It did not actually go to trial.

Q211 Chairman: Mr Tudor, we have heard from other members of your firm a week ago about your firm quite often operating on a conditional fee arrangement. You have said in your view it is quite clear that there was serious defamation so you were very confident clearly that you would win this case. Did you consider a conditional fee arrangement?

Mr Tudor: Yes. My partners and I talked about it. We have a committee of partners that looks at whether or not a case is on a no win, no fee basis, as you probably heard from my partner, Mark Thompson. We did that with Kate and Gerry's case. It was a longer, more difficult discussion than would ordinarily be the case because of the extraordinary nature, volume and so on. We sent the complaints to The Express and The Star, at which point we were acting on a normal retainer. We indicated to Kate and Gerry and we told The Express and The Star at that time that if the matter was not resolved we would indeed go on to a no win, no fee arrangement.

Mr McCann: If there was not the facility for a conditional fee arrangement, it is very unlikely we would have continued with the action on the basis that this was not our main purpose. We are still looking for Madeleine. Much of our energies are diverted in that but also the prospect of a fairly swift, conclusive verdict along with taking away most of the risk - essentially, we would have had to remortgage our house to do that. It had a huge bearing and I am thankful to Carter Ruck for taking us on.

Q212 Mr Hall: You went to some extraordinary lengths I think to avoid having to take any legal action in this case. You really did go to the newspapers and point out to them that a lot of what they were reporting was factually incorrect or just pure fabrication. That clearly did not work with one group of newspapers. What was the final story that drove you to take legal action?

Mr McCann: We had done as much as we thought we could. There was a period where it seemed to go pretty quiet. After that, there was a short lull. In January 2008, we had the same headlines rehashed, the same stories with the same incredibly disturbing content. At that point we said, "Enough is enough. This cannot continue." It was a last resort. We did not want to get into an adversarial process with the media in general but we felt it had to be done. With hindsight, we probably should have done it earlier because it led to a dramatic change in the coverage.

Q213 Mr Hall: You chose one specific group of newspapers to take legal action against. Was that because they were the only serial offender, if you like, or was it just because the sheer nature of their reporting set them aside from all the other media reports?

Mr McCann: Undoubtedly, we could have sued all the newspaper groups. I feel fairly confident about that but that was not what we were interested in. We were interested in putting a stop to it first and foremost and looking for some redress primarily with an apology. The Express was the worst offender by some distance. After the quiet period, The Express rehashed it and it was a very easy decision as to which group of newspapers to issue the complaint against.

Q214 Mr Hall: Was the standard of the reporting in The Express significantly worse than the other newspapers, of a lower standard? I have no experience of this. I do not know how you managed to get the translations from the Portuguese newspapers. How did it compare with the reports in the Portuguese newspapers?

Mr McCann: Kate and I really did stop reading the newspapers very, very quickly. Unfortunately, many of our family and friends did not. Just to emphasise again how disturbing it was for us, often if we were going to bed, putting on the television and you had the newspapers being shown on the news last thing at night, to see a front page headline that you knew to be rubbish and, worse, insinuating that you were involved in your own daughter's death or disappearance was incredibly, unbelievably upsetting. Often, it was feedback through us or through our media person. What we did do though, for the reasons I outlined earlier, around July/August 2007, we had an offer from a Portuguese lady who said she could translate the Portuguese press for us on a daily basis. She did that and then it became very apparent to us the way the news cycle was happening. I want to make this absolutely clear: we could see that often what was a throw away line at the bottom of a Portuguese tabloid, along the lines of "Somebody said this", the next thing was fact in a headline and greatly embellished, rehashing much of the article but often in much stronger terms than had been originally reported.

Q215 Mr Hall: You said that your intention for the libel action was to stop factually incorrect, fictitious, fabricated stories appearing in the press.

Mr McCann: Yes. Again, I make this absolutely clear: our primary motive was we felt these were damaging the search. If people believed Madeleine was dead or that we were involved in her disappearance, then people would not look, would not come forward. That was our absolute, primary objective by taking action.

Q216 Mr Hall: What is your assessment of the success of that action?

Mr McCann: I think it has been incredibly successful. There was an overnight change in the reporting and what would be carried. I think Kate particularly wants me to say this: we would much rather that none of these stories had been published in the manner that they were and we would rather not have had to take action, because I cannot say that the damage that was done has been reversed. I hope it has but I cannot say that it has. We will not know until we find Madeleine and who took her.

Mr Mitchell: All it could have taken is one person who had information, who reads some of that and says, "It must not have been anything" and the call never comes through. It could all still hinge on one call.

Mr McCann: When people are presented with information on almost a daily basis insinuating something, even if it is on rather fragile ground, there is not always the reasoning and rationale behind it and the objectives of why that information is in the public domain in the first place are not always scrutinised.

Q217 Mr Hall: Other the financial penalty that the newspaper group suffered in having to settle the action, do you think they have suffered any other serious consequences for the misreporting in this case, because they clearly have damaged the case to find Madeleine. That I think goes beyond any shadow of a doubt. Do you think there should have been other consequences apart from the financial damages that they had to pay?

Mr McCann: I do not know if the Express Group stated exactly what action they have taken and who they have held accountable and responsible for that. You could apply that to the others. We should make that public. All of us would expect in our walks of life, in the jobs that we do, that when you get something so badly wrong so often, with potentially serious consequences, someone should be held to account. There has been a financial payment. I have no idea whether that has seriously damages Express Newspapers or not.

Q218 Paul Farrelly: There have been scores of libellous articles over months and months and no one has been sacked, demoted or reprimanded. Robert Murat was quoted at the weekend as telling Cambridge University that a British journalist covering this was so anxious to break the story that she created it. "She tried to convince the Portuguese Police that I was acting suspiciously"; yet nobody has paid any penalty. What does that say about the press?

Mr Mitchell: It may be instructive to know that when the complaint first went in the initial response from the Express Group was to offer the chance to set everything right in an exclusive interview with OK Magazine, which is owned by Mr Desmond as well. You do not have to think too long and hard about our response to that offer.

Q219 Mr Sanders: It says in the Express's apology that they "promise to do all in their power to help efforts to find her". Have they done anything in their power since that apology to help you?

Mr Mitchell: I think our silence speaks volumes.

Q220 Adam Price: You described the process of embellishment whereby an originally inaccurate story in the Portuguese press then became magnified in the British press. Did you ever feel it necessary to take any legal action against any of the Portuguese newspapers for some of those original sources of inaccurate information?

Mr McCann: We have of course considered it. In August 2007, we did issue proceedings against the Tal e Qual newspaper and that organisation has subsequently gone bust. An indicator of it is that is still going through the process of the courts. It is very unlikely that we will follow it up but we have chosen at this time not to take action in Portugal, primarily because we have been advised that it would be a very long and drawn-out process. It would distract our energies in a direction which is not the main aspect of what we are trying to achieve in the search for Madeleine. Additionally, we think it would have a negative impact by rehashing the same information over and over again and adding what we saw in some of the jingoistic elements of the reporting an Anglo-Portuguese battle, which is not what this is about. We want to work with the Portuguese in the search and although we cannot and will not rule it out in future, for the time being we have decided to try and get on with doing what we think everyone should be doing, and focusing on Madeleine and not on what has been said in the past.

Q221 Adam Price: In that sense at least you think that the British system of libel law is more expeditious?

Mr McCann: Absolutely, and I know that the PCC in their submission have said that their process is fast, free and it is solved in a non-adversarial way, but that is not the advice that we were getting with regards our specific complaints. In some ways I have been very thankful that we have been able to put a stop to the reporting, the way it was going, and fairly quickly, and without a huge amount of time. Obviously we weighed up issuing the complaint very carefully and we felt that we were pushed into a corner, but in terms of our own time, how much Kate and I had to spend on it was really small in comparison with the amount of other activity that we are involved in with the on-going search.

Mr Tudor: Just on that point, and as a follow-up to Mr Farrelly's point as well, which is what does this say about British journalism and newspapers and so on, I am not going to comment on that in any detail other than to say that one of the themes that has come out of many of the submissions that you have had from the media for the purposes of today, and to some extent from the PCC as well, is this notion that the McCann phenomenon in libel terms and press terms was indeed just that, a phenomenon, and you cannot compare it with anything, it is not a model for where we are with press standards, and so on and so forth, and that is a real theme. That is Fleet Street's out, if you like, in this debate. This case was clearly unprecedented to some extent. I know Kelvin Mackenzie says he thinks that the "Madeleine story" was the biggest of his career, and whether or not that is right, I do not know. Either way - and Gerry would probably amplify this - I think that all this case has done in libel terms is magnify what I think is endemic anyway in terms of the pressure on journalists to deliver stories, the lack the sufficiently rigorous fact-checking and so on and so forth, and filling vacuums of news on the 24-hour news cycle. I do not think it is right to say there is no lesson to learn from this. I do not think that is right at all.

Mr McCann: I may just add one thing to that and it is that we know that journalists have always had deadlines and pressures, but it is quite apparent to me from reading several of the submissions that they are threatened by the change in the media, and where new media meets old they are competing, and what Clarence when he came on board told me about his rigorous fact-checking when he started as a journalist a few years ago, we have not seen evidence of that. They were prepared to do it. One other thing that I think is very important in regards to how this story was covered is that the media, particularly the press, became so obsessed with getting there first that Kate and I feel that on a number of occasions Madeleine's safety was completely disregarded. There were sightings and other information would have been followed up and there was no consideration to Kate's and my feelings, hurt or our wider family about anything that was printed. What we saw in the first few days very quickly evaporated.

Q222 Rosemary McKenna: It just must have been incredibly invasive and so difficult. In the time since Madeleine disappeared and all the issues surrounding your case, are there any general lessons that you think the press should learn?

Mr McCann: What all of us are asking for here is responsible reporting. Maybe it is too much to ask to go back to responsible journalism, fact-checking and checking of sources. I think it is too easy where new media meets old to pick up a slur on the internet and "here is my copy for today". It is lazy and it is dangerous and I think personally if I felt there was some way of regulating it, and I know it is incredibly complex, then I would like to see responsible reporting. A huge amount of the NUJ submission is very balanced, but I think in the commercial world, with the pressures, it is not going to happen. I think for me it is about responsibility and reporting truth and not making innuendo and speculation appear as fact.

Q223 Rosemary McKenna: I wonder how some of them can live with themselves. Finally, what level of media coverage would be useful to you now? Is there anything that can be done that the media itself, the journalists themselves could do now to help in your search for Madeleine?

Mr McCann: Our search is on-going and it is very much the way we can get the information to as many people as possible. We do not know how many people, first of all, may have information that might be relevant, who may or may not have come forward already. Clearly what we have been doing within the Find Madeleine team is to review the information available to us, and to look for areas where there are deficiencies, and to target where we think we want key information, and of course then if we think it is appropriate, and I have to say this has largely been left to ourselves throughout to identify these things, and continues to be left to the family and those who are working for us, then we will come and we will ask the media because we know we can reach people. If we think there is something they can help in then we will come to the media and ask for that help. I would ask if the media really have something which they think is potentially helpful then they come to us and ask whether we think it is helpful, or the police if they want.

Mr Mitchell: Every time I get an interview bid - and I still get them on a daily basis - Kate and Gerry turn round to me and say, "How is this going to help the search for Madeleine?" and, frankly, 98% of the time I have to say it is not. It is going to give them a good headline and it is interesting, but is it actually going to have a tangible, beneficial result; the answer is no. There are obvious points such as anniversaries and birthdays where the interest will come back again, legitimately we could argue. We had the nonsense where we had the 30-day anniversary, the 50-day anniversary, the 100-day anniversary, fatuous things like that. However, when there are legitimate anniversaries, God forbid that it goes on that long, Kate and Gerry may well choose to do some interviews, and we will choose which are the most effective and refine what messages there are from the search side, from the investigative side, that will hopefully yield that piece of information. That is when we will re-engage with the media. We are very grateful to them, Kate and Gerry are very grateful to them for their continued interest on that basis.

Mr McCann: It is quite difficult in terms of the calendars on the news desks because clearly they do mark dates on the calendar and they think, "Okay, we will come back to this story." The pressure mounts to give something. Of course, we do want people to know the search is on-going. It is and we are never going to give up; we cannot give up, but it is very much if we have something, then we will try to coincide that with what will be a natural increase in the media interest anyway.

Q224 Paul Farrelly: As MPs we get abusive letters and emails all the time; that is freedom of expression. People write hostile news stories but these days they invite comment on news stories on-line. On New Year's Eve, a friend of mine lost his son who was 16 years old in a tragic accident. There was a factual report in the local newspaper but some of the comments that the newspaper allowed on the story were obscene and sick, and it is a disgrace that they allowed them to be printed there. What was your experience was with the so-called on-line world, in particular how newspapers did or did not moderate comments that they invited on stories about Madeleine?

Mr Mitchell: I am not going to dignify some of the on-line comment or sites or forums that are out there around this particular case. A lot of what they say is, as you say, quite rightly, entirely disgusting and, nor, as I say, will I dignify it with any real comment. Where we see deeply offensive nonsense like that, inaccurate, libellous statements appearing, it has got to the stage where I will not even tell Kate and Gerry about it; it is pointless. I let Adam know and if it is a mainstream media outlet that is allowing this publication to occur, normally a call from Carter Ruck pointing out the legal problems they are facing with such comment sitting there will normally suffice to get it either retracted or taken off. That is not in any way trying to stop free speech. Expression of free speech within the law of the land is absolutely fine, but when it oversteps the mark, and I know exactly what you mean about that other tragedy, you just wonder about human nature, where is the compassion, and where is the heart in any of these people that they can say these things freely.

Q225 Paul Farrelly: With respect to newspaper sites you should not have to do this, should you, they should moderate themselves?

Mr Tudor: That is a moot point. In my experience, what happens, and I echo everything that Clarence has just said, with a slight exception, I remember at a fairly early stage of my retainment we wrote to a newspaper in respect of readers' obscene comments attached to several of the articles that that newspaper website was running, and we got the response back that said that they were not going to do anything to interfere with their readers' Article 10 rights to freedom of expression, which is ludicrous obviously given what these emails were saying. We upped the ante somewhat and it is fair to say that they then came down very, very quickly. Only last week we had a situation with a newspaper where we had to get stuff down. By and large, newspapers are quite responsible about it, not necessarily through any altruism but because as soon as they are on reasonable notice of it they become legally liable. One of the ways they try to protect themselves from the very point that you raise, Mr Farrelly, is that they deliberately say, as I understand it, and I will be corrected if I am wrong, that they are not moderating it because if they are not moderating it they are not responsible for it. Personally I think that is a rather unattractive way of looking at things. If they are going to host websites and allow people to put whatever comments they want on their websites, they should monitor them properly and spot libels and serious infringements of people's privacy or whatever and take them down themselves. It should not be necessarily incumbent on the victims of those libels or infringements to get in touch with them and get it taken down. That begs another question about the extent to which newspapers can be encouraged or forced to moderate.

Q226 Paul Farrelly: They would be in breach of what the PCC tells us is the Code position. One final question on electronic media. Since we have taken up the inquiry I have noticed that because our emails are public we are getting people who really should get a life coming to us with obscene stuff. We do not respond to it because it just encourages them, so we just delete it, but that begs the concern where this stuff is egged on and people have taken this up because they are quite sick, in large part because of the tenor of the newspaper coverage, to what extent are you plagued by this now and to what extent have there been fears for your personal safety?

Mr McCann: I think in general we have had a substantial amount of abusive mail. There have been one or two incidents around the house in which the police have been involved. Generally it is not such an issue, but clearly we have concerns for our own and our children's safety, and that should be borne in mind. I think in terms of electronic media, clearly some people have got too much time on their hands. I stopped reading any comments, much like most of the information on the internet regarding Madeleine, very, very early on. When the media said to us at the beginning about this being a campaign, it was a word that I really did not like. Actually I have realised why it is a campaign; it is because we have got one objective and we are trying to achieve it and other people are trying to derail us from our objective, and there is a war of attrition at times. I feel very sorry for those people who feel the need to do that. There is clearly something missing in their lives.

Mr Mitchell: I think the internet can give a spurious credibility to some of these views. A lot of these people have their own self-serving agendas based entirely on prejudice and inaccuracy and a churning of inaccuracy upon inaccuracy leading to this false horizon that they believe in themselves. We choose to ignore them because they are utterly irrelevant.

Chairman: Thank you. We have no more questions. Can I thank all three of you for coming this afternoon and in particular, Gerry, we greatly appreciate your willingness to come and talk to us, thank you.

https://publications.parliament.uk/pa/cm200809/cmselect/cmcumeds/uc275-iii/uc27502.htm

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