Re: Clarence Mitchell

by Khalgregar 28.03.13 16:10

jd wrote:From The Times
May 22, 2007

John McCann, 48, who is on indefinite leave from his job as a medical rep for the pharmaceutical company AstraZeneca.

Gordon Brown has pledged his support. Last Friday [18 May 2007 - T.B.] John McCann was dining with friends when Downing Street called to say that the Chancellor was on the line. Minutes later Mr McCann’s mobile – on which he takes hundreds of calls daily – ran out of power, cutting off Britain’s next Prime Minister in mid-sentence. Yesterday morning, as Mr McCann was talking to The Times, his mobile rang again. It was Revenue & Customs, calling at Mr Brown’s request to discuss how the fund could gain charitable status.

https://jillhavern.forumotion.net/t1907-mr-john-mccann-ah-jolly-good-downing-street-here-i-have-gordon-brown-on-the-line-for-you

Shame they were in such a rush to set up the 'fighting fund' that they didn't have time for attaining charitable status.

by aiyoyo 28.03.13 18:47

The Rooster wrote:After 20 years as a journalist[4], in April 2006 he joined the government's Central Office of Information as director of the Media Monitoring Unit and in May 2007 was sent to Portugal on behalf of the UK Foreign Office to provide temporary consular assistance to the McCanns with handling the media following the disappearance of their daughter Madeleine McCann who disappeared on 3 May 2007 while on holiday with her family in the resort of Praia da Luz in the Algarve, Portugal. On 17 September, he resigned as director of the Central Office of Information's media monitoring unit to become the McCanns' media spokesman.[5][6

WHY...WHY...WHY would anyone in their right mind resign their position in this regard. Source of info "Wikipedia"

IMO, he must have compromised the government and had to be sacked, in order that the government can protect their position, and not be dragged down by him

IIRC, his hasty departure from his job with the Central Office of Information was very sudden, as if there was no notice period served; which could only mean he was sacked over a grave mistake and told to bugger off immediately literally.

by Khalgregar 28.03.13 20:33

aiyoyo wrote:
The Rooster wrote:After 20 years as a journalist[4], in April 2006 he joined the government's Central Office of Information as director of the Media Monitoring Unit and in May 2007 was sent to Portugal on behalf of the UK Foreign Office to provide temporary consular assistance to the McCanns with handling the media following the disappearance of their daughter Madeleine McCann who disappeared on 3 May 2007 while on holiday with her family in the resort of Praia da Luz in the Algarve, Portugal. On 17 September, he resigned as director of the Central Office of Information's media monitoring unit to become the McCanns' media spokesman.[5][6

WHY...WHY...WHY would anyone in their right mind resign their position in this regard. Source of info "Wikipedia"

IMO, he must have compromised the government and had to be sacked, in order that the government can protect their position, and not be dragged down by him

IIRC, his hasty departure from his job with the Central Office of Information was very sudden, as if there was no notice period served; which could only mean he was sacked over a grave mistake and told to bugger off immediately literally.

I suspect that it was orchestrated and part of the plan.

The trick of PR is deniability. It's the entire foundation for the trade. A 'spokesman' rings the press and gives information, and then says that they will deny it if anything goes wrong. That's why large companies steer clear of employing their own PR people, and use external companies instead. Clarence Mitchell's resignation was for the purpose of removing liability from the government and civil service. It is how PR works.

This implies that the government knew exactly what was really going on, and how long the game would be playing out for. Of course, if you did know what was going on, you would know that Madeleine was not going to be found.

by pennylane 28.03.13 20:55

aiyoyo wrote:
The Rooster wrote:After 20 years as a journalist[4], in April 2006 he joined the government's Central Office of Information as director of the Media Monitoring Unit and in May 2007 was sent to Portugal on behalf of the UK Foreign Office to provide temporary consular assistance to the McCanns with handling the media following the disappearance of their daughter Madeleine McCann who disappeared on 3 May 2007 while on holiday with her family in the resort of Praia da Luz in the Algarve, Portugal. On 17 September, he resigned as director of the Central Office of Information's media monitoring unit to become the McCanns' media spokesman.[5][6

WHY...WHY...WHY would anyone in their right mind resign their position in this regard. Source of info "Wikipedia"

IMO, he must have compromised the government and had to be sacked, in order that the government can protect their position, and not be dragged down by him

IIRC, his hasty departure from his job with the Central Office of Information was very sudden, as if there was no notice period served; which could only mean he was sacked over a grave mistake and told to bugger off immediately literally.

I agree with your views entirely, aiyoyo. Clarence Mitchell - Page 3 160807

Clarrie's dramatic departure from MMU was not entirely surprising either, when you consider that the British trained CSI blood and cadaver dogs had alerted to all things McCann just a few weeks earlier.

I vividly remember his (so called) resignation speech, and felt at the time that this was a man that had been given the push. His claims that 'Kate and Gerry needed his full assistance.....' were absurdly weak, and did not match his peeved facial expression or body language.

by aiyoyo 29.03.13 5:46

pennylane wrote:
aiyoyo wrote:
The Rooster wrote:After 20 years as a journalist[4], in April 2006 he joined the government's Central Office of Information as director of the Media Monitoring Unit and in May 2007 was sent to Portugal on behalf of the UK Foreign Office to provide temporary consular assistance to the McCanns with handling the media following the disappearance of their daughter Madeleine McCann who disappeared on 3 May 2007 while on holiday with her family in the resort of Praia da Luz in the Algarve, Portugal. On 17 September, he resigned as director of the Central Office of Information's media monitoring unit to become the McCanns' media spokesman.[5][6

WHY...WHY...WHY would anyone in their right mind resign their position in this regard. Source of info "Wikipedia"

IMO, he must have compromised the government and had to be sacked, in order that the government can protect their position, and not be dragged down by him

IIRC, his hasty departure from his job with the Central Office of Information was very sudden, as if there was no notice period served; which could only mean he was sacked over a grave mistake and told to bugger off immediately literally.

I agree with your views entirely, aiyoyo.

Clarrie's dramatic departure from MMU was not entirely surprising either, when you consider that the British trained CSI blood and cadaver dogs had alerted to all things McCann just a few weeks earlier.

I vividly remember his (so called) resignation speech, and felt at the time that this was a man that had been given the push. His claims that 'Kate and Gerry needed his full assistance.....' were absurdly weak, and did not match his peeved facial expression or body language.

I think his fall from grace happens from the moment he cautioned the mccanns to be watchful of Police bugging them.
That reckless act shows he got personal with his client, was already taking side even at that stage, which wasn't professional at all.
As Government's representative he was supposed to be neutral. By taking side he was biased; his action was hindering the Police works hence can tantamount to perverting the course of justice. The government couldn't be openly seen to be taking side.

The level of government's help was OTT. One could argue that the extreme level of help accorded to the mccanns is unusual, exceptional in fact, but no matter the reasons behind (sinister or just goodwill or misconception) the government cannot (rather cannot be seen) to be involved other than on a goodwill basis; and CM's action of warning the "objects of target" compromised that. IMO, that went beyond goodwill.

What interest me is not why he gave up a government job to work for a pair of non-entities. What interest me is at what stage was he dropped into picture. Did he go into it knowingly ( a willing co-conspirator) or did he go into it blindly (deceived into it), as in went into it believing they were innocent only for it to dawn on him the opposite is true but he was already too deep into it and too late to u-turn

by happychick 29.03.13 10:55

aiyoyo wrote:
pennylane wrote:
aiyoyo wrote:
The Rooster wrote:After 20 years as a journalist[4], in April 2006 he joined the government's Central Office of Information as director of the Media Monitoring Unit and in May 2007 was sent to Portugal on behalf of the UK Foreign Office to provide temporary consular assistance to the McCanns with handling the media following the disappearance of their daughter Madeleine McCann who disappeared on 3 May 2007 while on holiday with her family in the resort of Praia da Luz in the Algarve, Portugal. On 17 September, he resigned as director of the Central Office of Information's media monitoring unit to become the McCanns' media spokesman.[5][6

WHY...WHY...WHY would anyone in their right mind resign their position in this regard. Source of info "Wikipedia"

IMO, he must have compromised the government and had to be sacked, in order that the government can protect their position, and not be dragged down by him

IIRC, his hasty departure from his job with the Central Office of Information was very sudden, as if there was no notice period served; which could only mean he was sacked over a grave mistake and told to bugger off immediately literally.

I agree with your views entirely, aiyoyo.

Clarrie's dramatic departure from MMU was not entirely surprising either, when you consider that the British trained CSI blood and cadaver dogs had alerted to all things McCann just a few weeks earlier.

I vividly remember his (so called) resignation speech, and felt at the time that this was a man that had been given the push. His claims that 'Kate and Gerry needed his full assistance.....' were absurdly weak, and did not match his peeved facial expression or body language.

I think his fall from grace happens from the moment he cautioned the mccanns to be watchful of Police bugging them.
That reckless act shows he got personal with his client, was already taking side even at that stage, which wasn't professional at all.
As Government's representative he was supposed to be neutral. By taking side he was biased; his action was hindering the Police works hence can tantamount to perverting the course of justice. The government couldn't be openly seen to be taking side.

The level of government's help was OTT. One could argue that the extreme level of help accorded to the mccanns is unusual, exceptional in fact, but no matter the reasons behind (sinister or just goodwill or misconception) the government cannot (rather cannot be seen) to be involved other than on a goodwill basis; and CM's action of warning the "objects of target" compromised that. IMO, that went beyond goodwill.

What interest me is not why he gave up a government job to work for a pair of non-entities. What interest me is at what stage was he dropped into picture. Did he go into it knowingly ( a willing co-conspirator) or did he go into it blindly (deceived into it), as in went into it believing they were innocent only for it to dawn on him the opposite is true but he was already too deep into it and too late to u-turn

Maybe he was the 10th or 12th Tapas? Maybe he's trying to save his own skin rather than theirs.

by **tigger** 29.03.13 14:00

I think he's just not very good at his job. Witness the asinine statements he made from the start.

If you want to see an amateurish attempt to get himself into the limelight, have a look at the powerpoint presentation about his handling of the case.
By himself of course. A level C- imo.

Here it is: scroll down for the pictures of the powerpoint.
http://www.mccannfiles.com/id291.html
and from Wordpress:
‘Find Madeleine’ PR guru to visit Dubai
The self-proclaimed PR guru who represented the parents of missing British girl Madeleine McCann during the investigation into her disappearance is visiting Dubai to give a talk on crisis management.

Clarence Mitchell appeared frequently in the international media during 2007 and 2008, after being hired to handle the intense interest in the high-profile case of the girl, who went missing from a holiday villa in Portugal.

Mitchell, a former BBC journalist and head of media monitoring at the British government’s cabinet office, acted as spokesman for Kate and Gerry McCann, and went on to assist several families involved in missing person and murder cases.

He will speak to delegates at the 5th IIR PR Congress in November, which also presents Kay Luo, senior director of communications at the USA’s Linkedin and Colleen Harris, former press adviser to the Prince of Wales.

The conference takes place at the Monarch Hotel in Dubai from 8 to 12 November.unquote

by The Rooster 29.03.13 15:43

I've just looked at Mitchell's presentation and felt sick to the pit of my stomach. You weak misfit. What sort of person are you to found upon a missing child to promote your business skills. The fact you took the job tells me exactly the type of human being you are.

Only a master wordsmith like Wilde or Peake could describe a person like the Mccanns mouthpiece...

In Peake's words:
His body gave the appearance of being malformed but it would be difficult to say exactly what gave it this gibbous quality. Limb by limb, it appeared that he was sound enough, but the sum of these several members accrued to an unexpectedly twisted total. His face was pale like clay and save for his eyes, mask-like. These eyes were set very close together, and were small, dark red, and of startling concentration.

-- Titus Groan, "Means of Escape"

God help us!

by **tigger** 29.03.13 18:32

The Rooster wrote:I've just looked at Mitchell's presentation and felt sick to the pit of my stomach. You weak misfit. What sort of person are you to found upon a missing child to promote your business skills. The fact you took the job tells me exactly the type of human being you are.

Only a master wordsmith like Wilde or Peake could describe a person like the Mccanns mouthpiece...

In Peake's words:
His body gave the appearance of being malformed but it would be difficult to say exactly what gave it this gibbous quality. Limb by limb, it appeared that he was sound enough, but the sum of these several members accrued to an unexpectedly twisted total. His face was pale like clay and save for his eyes, mask-like. These eyes were set very close together, and were small, dark red, and of startling concentration.

-- Titus Groan, "Means of Escape"

God help us!

How poetic, Rooster! I'm impressed - must read Titus Groan.
Just to add: the childish/mawkish illustrations of his presentation, the conclusions, the many representations of the pink one himself and the listing of the b...... obvious.

Have a look at Shubob's posting on the Media topic today. Marvellous.

by pennylane 29.03.13 20:00

aiyoyo wrote:
pennylane wrote:
aiyoyo wrote:
The Rooster wrote:After 20 years as a journalist[4], in April 2006 he joined the government's Central Office of Information as director of the Media Monitoring Unit and in May 2007 was sent to Portugal on behalf of the UK Foreign Office to provide temporary consular assistance to the McCanns with handling the media following the disappearance of their daughter Madeleine McCann who disappeared on 3 May 2007 while on holiday with her family in the resort of Praia da Luz in the Algarve, Portugal. On 17 September, he resigned as director of the Central Office of Information's media monitoring unit to become the McCanns' media spokesman.[5][6

WHY...WHY...WHY would anyone in their right mind resign their position in this regard. Source of info "Wikipedia"

IMO, he must have compromised the government and had to be sacked, in order that the government can protect their position, and not be dragged down by him

IIRC, his hasty departure from his job with the Central Office of Information was very sudden, as if there was no notice period served; which could only mean he was sacked over a grave mistake and told to bugger off immediately literally.

I agree with your views entirely, aiyoyo.

Clarrie's dramatic departure from MMU was not entirely surprising either, when you consider that the British trained CSI blood and cadaver dogs had alerted to all things McCann just a few weeks earlier.

I vividly remember his (so called) resignation speech, and felt at the time that this was a man that had been given the push. His claims that 'Kate and Gerry needed his full assistance.....' were absurdly weak, and did not match his peeved facial expression or body language.

I think his fall from grace happens from the moment he cautioned the mccanns to be watchful of Police bugging them.
That reckless act shows he got personal with his client, was already taking side even at that stage, which wasn't professional at all.
As Government's representative he was supposed to be neutral. By taking side he was biased; his action was hindering the Police works hence can tantamount to perverting the course of justice. The government couldn't be openly seen to be taking side.

The level of government's help was OTT. One could argue that the extreme level of help accorded to the mccanns is unusual, exceptional in fact, but no matter the reasons behind (sinister or just goodwill or misconception) the government cannot (rather cannot be seen) to be involved other than on a goodwill basis; and CM's action of warning the "objects of target" compromised that. IMO, that went beyond goodwill.

What interest me is not why he gave up a government job to work for a pair of non-entities. What interest me is at what stage was he dropped into picture. Did he go into it knowingly ( a willing co-conspirator) or did he go into it blindly (deceived into it), as in went into it believing they were innocent only for it to dawn on him the opposite is true but he was already too deep into it and too late to u-turn

Yes indeed!

Clarrie is a pompous bully, that talks down to people and comes across just as creepy as his 2 infamous clients, but his heavy duty connections with Murdoch/Sky News, et al, counteracted his shortcomings on the PR front. Knowing how the system works is his forte.

I don't know if pinky knew the pair were dodgy initially, and I'm not sure his ambitious butt would have cared, but I feel sure he didn't expect to end up on the MMU scrap heap (jmo).

I feel the coverup went into swing when the initial damning FSS results came in, and that was when some half asleep people sat bolt upright (imho), and the shocking FSS U-turn went into effect. By then the horse had already bolted and the McCanns gaffs were legion. It's been one embarrassing revelation after another since that day, and the Operation Grange Review is the Home Office's last ditch attempt to ram forth the abduction facade before Goncalo Amaral has his freedoms completely restored.

by aiyoyo 30.03.13 4:12

The Rooster wrote:I've just looked at Mitchell's presentation and felt sick to the pit of my stomach. You weak misfit. What sort of person are you to found upon a missing child to promote your business skills. The fact you took the job tells me exactly the type of human being you are.
God help us!

Of all his career history, he used his employment with the Mccanns as benchmark of his success, and that could mean only thing ie that the mccanns' story is the only one he prides himself as being the most effective in his role. That their fictional story that became an international phenomenon is all credited to his clever spinning. Whereas before he may have been known nationally to some, working for the Mccanns propel him to international stardom where his name got mentioned in cross borders press and media.

Effectively, he was transmogrified from a media control person known regionally (if not nationally) to this pink creature adept at lying with as many teeth in his mouth, who was and still is (now and then) beamed into nearly every household worldwide. He's mccanns' prime source who has been quoted by cross borders press for quite a few years and that's a bloody feat even if one can't term that as achievement worthy of accolade.

In the process he's also mutated into a species with static grey-mousy hair and patsy dead-like complexion; and if outer appearance is a reflection of inner conscious, his mental state is anyone's guess. This sudden onset of rapid ageing genes that besets mccanns and their spoken creature cannot be because they share the same genes, so it must be something else that is dreadful.

by Liz Eagles 30.03.13 12:53

Take a look at the banner of this forum and see the quotes from Clarence Mitchell. Then make up your mind if you'd buy a second hand car from a PR guru.

Re: Cowley & Edgar

'The McCanns have hired a team of crack detectives'

Re: Metodo 3

'These are the big boys of private investigation'

by aiyoyo 30.03.13 13:12

aquila wrote:Take a look at the banner of this forum and see the quotes from Clarence Mitchell. Then make up your mind if you'd buy a second hand car from a PR guru.

Re: Cowley & Edgar

'The McCanns have hired a team of crack detectives'

Re: Metodo 3

'These are the big boys of private investigation'

That's why he uses the mccanns case as measurement of his success because he thinks he's managed to deceive the public good and proper with fancy words creating the impression the Mccanns pte detectives are worldclass worthy of the Fund money.

by ShuBob 30.03.13 13:32

The Rooster wrote:I've just looked at Mitchell's presentation and felt sick to the pit of my stomach. You weak misfit. What sort of person are you to found upon a missing child to promote your business skills. The fact you took the job tells me exactly the type of human being you are.

Only a master wordsmith like Wilde or Peake could describe a person like the Mccanns mouthpiece...

In Peake's words:
His body gave the appearance of being malformed but it would be difficult to say exactly what gave it this gibbous quality. Limb by limb, it appeared that he was sound enough, but the sum of these several members accrued to an unexpectedly twisted total. His face was pale like clay and save for his eyes, mask-like. These eyes were set very close together, and were small, dark red, and of startling concentration.

-- Titus Groan, "Means of Escape"

God help us!

I totally get how you feel Rooster and I'm sure you'll understand how I felt when just a month after the McCanns had been made arguidos- in October 2007- with Maddie obviously still missing, Clarence gave a talk at Coventry University and guess the title he chose? Madeleine McCann: The Perfect PR Campaign

Says it all really.

Thanks for the Titus Groan quote. Quite apt Clarence Mitchell - Page 3 160807

by aiyoyo 30.03.13 13:41

He probably didn't have to lie as much in his previous jobs, and hadn't got away with as colossal a cover up he'd done for the mccanns.

by Liz Eagles 31.03.13 16:04

I made a mistake with the banner heading quote from Clarence Mitchell. It was Oakley International and not Metodo 3.

by Liz Eagles 17.06.13 16:58

Why hasn't Clarence Mitchell got a personal wiki page?

I ask because it's unusual. I know it's joked about that spin doctors don't have reflections - but they all seem to have their own wiki pages except for Clarence. How odd!

by bobbin 17.06.13 17:18

aquila wrote:Why hasn't Clarence Mitchell got a personal wiki page?

I ask because it's unusual. I know it's joked about that spin doctors don't have reflections - but they all seem to have their own wiki pages except for Clarence. How odd!

As I've said before, he is probably sh*t scared that anyone will go in on a daily (or even worse, during the dark hours) basis and change all of the entries with 'honest-comment-graffiti' and 'horrendously unhelpful statements' of the 'real truth' about him.
Can a. n. other person go in and make a wiki page in someone else's honour, or does it have to be the genuine article that does his own pages. just curious. laughat

by **tigger** 17.06.13 17:38

ShuBob wrote:
The Rooster wrote:I've just looked at Mitchell's presentation and felt sick to the pit of my stomach. You weak misfit. What sort of person are you to found upon a missing child to promote your business skills. The fact you took the job tells me exactly the type of human being you are.

Only a master wordsmith like Wilde or Peake could describe a person like the Mccanns mouthpiece...

In Peake's words:
His body gave the appearance of being malformed but it would be difficult to say exactly what gave it this gibbous quality. Limb by limb, it appeared that he was sound enough, but the sum of these several members accrued to an unexpectedly twisted total. His face was pale like clay and save for his eyes, mask-like. These eyes were set very close together, and were small, dark red, and of startling concentration.

-- Titus Groan, "Means of Escape"

God help us!

I totally get how you feel Rooster and I'm sure you'll understand how I felt when just a month after the McCanns had been made arguidos- in October 2007- with Maddie obviously still missing, Clarence gave a talk at Coventry University and guess the title he chose? Madeleine McCann: The Perfect PR Campaign

Says it all really.

Thanks for the Titus Groan quote. Quite apt

- and you should see this presentation (powerpoint) not even A level, dreadful presentation, on the basis of that self-agrandising performance I'd not even hire him to sell ice cream on a beach at 30º C.

by sheila.edwards 17.06.13 18:20

"
Great campaign " is what maddy sadly turned into only, so far, not turned back up,which would be better for her and all

by **tigger** 09.07.13 15:19

It needs to be said and by the man himself since clearly no-one else will: 'I am a decent human being....'

We have Clarence Mitchell seen walking by or into Scotland Yard at the end of March, we have Jim Gamble stating around that time that he's never insisted on 'abduction' (see Gamble topic and Spudgun's article) we have blanket coverage McCann for about five weeks from the end of April culminating in SY statement that investigation is opening in concert with the PJ. We then have the PJ saying that's not at all the case.

Having a quick look at twitter again today I came across an old article on Clarence Mitchell that also mentions Dando and 7/7. Riches indeed.

For full article go the the link, but this snippet I thought was very interesting:
[..]
He needed that skill most when sent on a story in Fulham in 1999. "There was a rumour that Jill Dando had been in some sort of accident. The area was taped off. There were detectives walking up from the house who told us to ring the press bureau. I said, 'Look, I know Jill.' We were friends. She used to called me Clarenzio. They said, 'She's dead, I'm afraid.' It was dreadful." But he still filed reports from the scene. "You just have to get on with it."

He did breakfast TV and the odd Six O'Clock News – "which nobody remembers" – but by the time he left the BBC in 2005, his career had reached a plateau. "I felt I had more to offer." Recruited by the Cabinet Office to run the Media Monitoring Unit, he had a hard first week. "The Monday was the G8 at Gleneagles. I was just about getting my head round the job on Tuesday, then Wednesday we won the Olympics. Thursday was 7/7." When the Foreign Office sent him to assist the McCanns – as he insists it would have helped any family in that situation – he asked difficult questions. "I was assured that from the perspective of the British authorities, this was a rare case of stranger abduction."
[..] unquote

Very carefully worded at that stage, I must say. Also quite a big jump to heading the Media Monitoring Unit from doing breakfast TV and the odd Six O'Clock news.

http://www.independent.co.uk/news/people/profiles/clarence-mitchell-i-am-a-decent-human-being-if-i-can-help-them-i-will-1634738.html

by worriedmum 09.07.13 15:42

quote

'' in October 2007- with Maddie obviously still missing, Clarence gave a talk at Coventry University and guess the title he chose? Madeleine McCann: The Perfect PR Campaign''

unquote

Given that their child was still missing and was being described as , IMO, a marketable commodity, I might have expected the parents to have been livid at the insensitivity of it all -and have sacked Mr Mitchell.

Weird how the word ' perfect' keeps cropping up inappropriately.

by **PeterMac** 09.07.13 16:25

worriedmum wrote:
'' in October 2007- with Maddie obviously still missing, Clarence gave a talk at Coventry University and guess the title he chose? Madeleine McCann: The Perfect PR Campaign''
Given that their child was still missing and was being described as, IMO, a marketable commodity, I might have expected the parents to have been livid at the insensitivity of it all -and have sacked Mr Mitchell.

Well almost, but what he did was fit together the "Bigger Picture" for them.
What is strange is that they said nothing, not even a fake protest, allowing him a fake apology for fake insensitivity.
They are clearly too stupid to see the interpretation that thinking people will put on his actions and their inaction.

by aiyoyo 09.07.13 16:59

worriedmum wrote:quote

'' in October 2007- with Maddie obviously still missing, Clarence gave a talk at Coventry University and guess the title he chose? Madeleine McCann: The Perfect PR Campaign''

unquote

Given that their child was still missing and was being described as , IMO, a marketable commodity, I might have expected the parents to have been livid at the insensitivity of it all -and have sacked Mr Mitchell.

Weird how the word ' perfect' keeps cropping up inappropriately.

So missing Maddie is reduced to a PR (not search) campaign and a PERFECT one at that!

The biggest mockery search campaign is termed PR - you cant beat that for world class con.

by Guest 09.07.13 20:53

https://www.youtube.com/watch?v=jyZMF7RFScs

A reminder of an early interview about the campaign which sounds more like the launch of a new commercial enterprise than anything else.