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Sun Launches Online Paywall For Digital Content

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Sun Launches Online Paywall For Digital Content

Post by Guest on 01.08.13 11:30

The Sun has begun charging its online readers, following in the footsteps of other national titles including the Times and Financial Times.
Britain's biggest selling newspaper has relaunched its website and other digital offerings under the newly branded Sun+ banner and is for the first time charging users £2 a week to use such services.
The move includes a deal to show Premier League goals online.
According to a statement, those who subscribe to Sun+ Goals will get "exclusive access to near-live video clips of every Barclays Premier League goal on the go - hours before the football round-up programmes have even started

There are also other member-only options - Sun+ Digital and Sun+ Perks.
Sun editor David Dinsmore called it "a landmark event for The Sun", adding that "asking readers to pay for content is the only way to protect the future of the newspaper industry".
He told Sky News: "I don’t mind how you consume the Sun, if you want to read it in print product that's fine, if you want to read it online great, I don't care as long as you’re paying for the product.
Speaking on Jeff Randall Live, Mr Dinsmore added: "What we're going to be doing for our print reader, because we don't want them disadvantaged, we'll be printing unique codes in the paper that will give them access to the online content.
"So we get the best of both worlds and we will also learn who those readers are because currently they hand over 40p in a shop but we don't know who they are."

The move comes amid declining newspaper circulations and new competitors in the online market place.
Media analyst Douglas McCabe said: "In truth what you end up with is a number of titles that simply don’t make it through this process a number of years from now and there will be fewer of them about, at least at the scale they have enjoyed in recent years."
But Dan Sabbagh, national news editor of the Guardian, which has a free-to-use website, said the fact that "other players wanted to make readers pay and go down the subscription route might be quite a good thing".
"What isn't clear is if the market is big enough to support everybody doing the same thing so some divergence might be quite good for Fleet Street in the long run," he added.
The Wall Street Journal was the first newspaper to install a paywall in 1996. When the Times and Sunday Times went behind a paywall 13 years later traffic to the site fell by 90%. It now has 273,975 online subscribers.
Because advertisers will not pay premium rates if numbers drop, it is predicted the Sun will need to make up the shortfall by getting as many as 340,000 subscribers.

http://news.sky.com/story/1122949/sun-launches-online-paywall-for-digital-content

Big mistake? I wouldn't buy it in a shop, and certainly wouldn't subscribe £2 to read on line. Will others follow suit?
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They're havin a larf

Post by Tony Bennett on 01.08.13 11:35

What?!*?!**!?

We have to pay to read the outpourings of Antonella Lazzeri?

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Re: Sun Launches Online Paywall For Digital Content

Post by Guest on 01.08.13 11:53

@Tony Bennett wrote:What?!*?!**!?

We have to pay to read the outpourings of Antonella Lazzeri?

 Shame we won't be able to pick holes in it.
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Re: Sun Launches Online Paywall For Digital Content

Post by listener on 01.08.13 13:08

Cherry Blossom wrote:The Sun has begun charging its online readers, following in the footsteps of other national titles including the Times and Financial Times.
Britain's biggest selling newspaper (so sad) has relaunched its website and other digital offerings under the newly branded Sun+ banner and is for the first time charging users £2 a week to use such services.
The move includes a deal to show Premier League goals online.
According to a statement, those who subscribe to Sun+ Goals will get "exclusive access to near-live video clips of every Barclays Premier League goal on the go - hours before the football round-up programmes have even started

There are also other member-only options - Sun+ Digital ? and Sun+ Perks (more boobs or more LK)?
Sun editor David Dinsmore called it "a landmark event for The Sun", adding that "asking readers to pay for content is the only way to protect the future of the newspaper industry".
He told Sky News: "I don’t mind how you consume the Sun, if you want to read it in print product that's fine, if you want to read it online great, I don't care as long as you’re paying for the product.
Speaking on Jeff Randall Live, Mr Dinsmore added: "What we're going to be doing for our print reader, because we don't want them disadvantaged, we'll be printing unique codes in the paper that will give them access to the online content.
"So we get the best of both worlds and we will also learn who those readers are because currently they hand over 40p in a shop but we don't know who they are."



Big mistake? I wouldn't buy it in a shop, and certainly wouldn't subscribe £2 to read on line. Will others follow suit?
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Re: Sun Launches Online Paywall For Digital Content

Post by plebgate on 01.08.13 15:18

Haven't been to their site now it's free, certainly wouldn't pay to read it.

They know their target audience will pay, boobs, men posing naked with only their hands covering their privates and premier ship goals being shown. Two quid a week is cheaper than one pint, so they know there are plenty of men (and women) who will be willing to pay.

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Re: Sun Launches Online Paywall For Digital Content

Post by Hobs on 01.08.13 15:44

it seems if you collect unique numbers from the printed edition 20 per month you can get the sun+ for free for a month, now, what the tight fisted amongst us who refuse to pay for online content yet want to keep up to date on what the sun calls news could do is this, each day  pop into your local newsagent or supermarket etc and make a note of said number, then go home and enter it in the relevant place, hey presto access to online content.

What they fail to realise is all the readers who currently access what they term news online will stop visiting their site full stop.
Why pay when they can get their news elsewhere. IIRC the times when they went behind a paywall had their readership plummet 90%.

Advertisers will not be happy paying premium rates to advertise when no one is actually seeing said adverts.

They will demand rates be cut or the they will go elsewhere, the sun will then have to decide if to persist with a paywall and die a death or go back to being free and making money.

These days there are many ways to access the news, we are no longer limited to tv, radio and the local and national rags, news is covered worldwide and we can read the national news on any news or media website.

Those interested in nearly live goals have sky sports to watch or their teams websites,  why pay to see boobies from some wannabe when you can see boobies and more for free of wannabe's soon to be's has beens, and celebson any number of adult sites.

 the sun has nothing woth paying for.

They claim people can get discounts and such like,  again why pay for the privilege of having access to discounts on stuff you aren't interested in and again their are plenty of free sites offering vouchers and dicounts and printable coupons, as well as dicounts on business websites.

 Any bets on how long the paywall will last??spin
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Re: Sun Launches Online Paywall For Digital Content

Post by Guest on 02.08.13 11:13

To make a firewall work The Sun needs a unique selling point. There's nothing that The Sun offers right now that isn't available on dozens of other websites free of charge.


Hypothetically, just suppose, The Sun knows that a massive news story is going to break. A story that Sun journalists have been in on, more or less, since day one. A story where they still have exclusive rights to a book written by one of the main protagonists.


They have dozens and dozens of headlines and articles already written just waiting for a final tweak before printing.


In that case, hypothetically speaking, would you consider a firewall a good marketing ploy?
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Re: Sun Launches Online Paywall For Digital Content

Post by Guest on 02.08.13 14:59

That would make 2 GBP per week look like for "free" ... winkwink 
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Re: Sun Launches Online Paywall For Digital Content

Post by Hobs on 02.08.13 15:32

Sadly the sun doesn't have a strong selling point.

The time and sunday times  target a specific type of person and provide the news and information those readers want and are willing to pay for.

The news, sport and boobies the sun provides for a fee online is currently covered more than amply by the daily mirror, the daily star, the sunday sport and news coverage comes from the mail and express.

The sun offers nothing worth paying a fee to access online for.

People may resort to buying a paper for a specific offer such as their holidays otherwise they won't bother.

The sun is a red top rag which is based on the premise of scandal, feel good stories, celeb gossip and boobies and combinations of the previous.

I figure they will either go bust or drop the firewall within the year, their 'loyal' readers will simply move to another redtop.
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Re: Sun Launches Online Paywall For Digital Content

Post by plebgate on 03.08.13 9:41

I heard on the news this morning that there is an increasing train of thought that the papers showing pics of boobs could be fuelling the thoughts of some men that women are fair game for violence and general disrespect. This apparently has been highlighted by the threats made on twitter against the woman who campaigned for Jane Austen to be on the ten pound note.

How long before a campaign forces the cessation of these pics? The Sun reportedly have been thinking of stopping publishing these pics for a while, so JUST DO IT. Simples.

Without page 3 how many will actually pay to "read" The Sun?


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