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Why the McCanns' appearance yesterday was a PR disaster for them

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Why the McCanns' appearance yesterday was a PR disaster for them

Post by utahagen on 18.06.14 2:14

The video of Gerry and Kate McCann's remarks yesterday, after their libel case was delayed, was a PR disaster. Both McCanns, especially Kate, seemed more genuinely emotional than I've ever seen them, which has the effect of making their relaxed demeanors in the weeks after Madeleine's disappearance even more bizarre and troubling in retrospect. They seem to be suffering more deeply over what they believe is a dilatory tactic by Amaral than they ever seemed about their little girl's supposed abduction.

Kate complaints about having to arrange childcare every time they come to Portugal are risible, in light of their own explanation for how some "pedophile" was able to grab their daughter: because they had left her alone, having not made child care arrangements! And speaking of pedophiles, what the heck is Gerry McCann talking about with his repeated insistence that there is no evidence Madeleine is dead or even "seriously injured"?! THEY are the ones who insist she's been abducted by a pedophile! That's pretty damn serious if you ask me!

The McCanns' assertion that their (remaining) children have suffered on account of Amaral is just silly. How have these eight year olds been wounded by a book published in Portuguese and unavailable in the UK? Also, since the McCanns are the plaintiffs in this case, they could end their own suffering attached to it by dropping the case....so why don't they just do that?

Clarence Mitchell -- yes, he's back! -- seemed to be baiting the press to publish Amaral's suspicions that the McCanns had Madeleine cremated...which at least one of the British tabloids happily did. Now the web is alive with debates about whether and how the McCanns disposed of their child's body...was it tossed into a pet crematorium? Buried as a stowaway in some old lady's coffin?

There's been at least one published article that outlined why Kate's assertion that Amaral has delayed this case "four times" is rubbish.

The comments after articles about this latest development have been overwhelmingly negative with regard to the McCanns. It seems finally to occur even to people who believe Madeleine was abducted that the McCanns are after money and revenge and that "Justice for Madeleine" is not the point with regard to this lawsuit.

I have not read one article in the last week that notes Madeleine's "abduction" as a fact. It seems that finally the media accept and assert only that Madeleine "went missing" and that her PARENTS believe she was abducted.

I believe that even if the McCanns are never charged with any crime, their remarks yesterday reversed the momentum of public sentiment that has been largely in their favor. Kate McCann yesterday seemed shrill and petulant and far more ticked off at Amaral than she ever seemed when talking about whoever it was who "abducted" her little girl seven years ago.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Halfwit on 18.06.14 2:28


What a great post Uta. Says it all for me.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Grande Finale on 18.06.14 2:51

She looked Devastated didn't she ?


First time I've seen her look devastated.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Sonmi-451 on 18.06.14 3:01

@utahagen wrote:...They seem to be suffering more deeply over what they believe is a dilatory tactic by Amaral than they ever seemed about their little girl's supposed abduction...
I also agree with your post...but would also humbly suggest that the above [quoted] line might also be followed with:

 "......and they also seem to be suffering due to a looming awareness that the myth, that they have so dogmatically perpetuated and funded, is beginning to disintegrate around them and they realise it is now only a matter of time".

(In my opinion, etc.)

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by ultimaThule on 18.06.14 3:07

goodpost uta  clapping   

The McCanns scored a spectacular own goal yesterday which appears to have caused the scales to drop from the eyes of many who've hitherto been taken in by their act and their image makers must be fit to be tied at the harm their clients have done to themselves.

Is it just me, or did Kate sound even more like Cilla Black when her petulance caused her to say 'it's not fur' that her pursuit of a lorra lorra dosh has been temporarily delayed after she'd gone to so much trouble 'bewking' flights etc? .  Oh dear.   Didn't your mother teach you that throwing your toys out of the pram in public is not a good look, Kate, and especially not after you took such pains to look the part of a distraught parent in search of anything other than another £million for old rope?   .

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Sam S on 18.06.14 6:23

Mr Amaral, by accident or design, made a great move 2 days ago. KM looked and acted like a child who had been told "NO" for the first time. Petulant and downright nasty. Maybe the way to get to them is to take a better look at the use of the fund money...after all it worked for the police regarding Al Capone. As it is said, "They always get you on the money".

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by tigger on 18.06.14 6:39

@Sam S wrote:Mr Amaral, by accident or design, made a great move 2 days ago. KM looked and acted like a child who had been told "NO" for the first time. Petulant and downright nasty. Maybe the way to get to them is to take a better look at the use of the fund money...after all it worked for the police regarding Al Capone. As it is said, "They always get you on the money".


Welcome and surely you mean the Ltd.Co. money?  big grin 

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by sami on 18.06.14 7:46

@Sam S wrote:Mr Amaral, by accident or design, made a great move 2 days ago. KM looked and acted like a child who had been told "NO" for the first time. Petulant and downright nasty. Maybe the way to get to them is to take a better look at the use of the fund money...after all it worked for the police regarding Al Capone. As it is said, "They always get you on the money".


Loosing Madeleine was an inconvenience.  Loosing the money is a disaster in their world.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Sam S on 18.06.14 8:02

@tigger wrote:
@Sam S wrote:Mr Amaral, by accident or design, made a great move 2 days ago. KM looked and acted like a child who had been told "NO" for the first time. Petulant and downright nasty. Maybe the way to get to them is to take a better look at the use of the fund money...after all it worked for the police regarding Al Capone. As it is said, "They always get you on the money".


Welcome and surely you mean the Ltd.Co. money?   big grin 

Thank you, and yes, I stand corrected  laughat

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by fossey on 18.06.14 8:15

A really good post utahagen.

Whether or not that was GA's intention to deliberately p!ss the McCanns off, so they blurt out their honest unscripted feelings for the world to see, I'm not sure. Either way, it was a master stroke. 

People are really beginning to see what an unpleasant, money grabbing, vindictive and spiteful pair they really are.

The general public opinion on them is certainly swaying now which ultimately is great to see. At last, people are seeing their true colours. It's not about Madeleine (never was) but all about MONEY and GREED. Money they so desperately need in order to further keep the charade going and try and keep their heads above water.

No money = no Carter Ruck. No PR. No Clarrie. I'm certain they will all bin the McCanns off and sever ties as soon as their charges and fee's can't be paid for. 

The McCanns are desperate. Really desperate and the world saw that Monday. 

Money and greed will be their ultimate downfall and undoing.

The net is closing and I believe they know it. 

They need to be held accountable for what happened to their daughter. Madeleine Beth McCann.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Doug D on 18.06.14 8:43

Dear old Clarrie must have been spitting feathers when he saw them actually deliver the ‘off the cuff’ interview outside the Court, but they presumably were advised that it would look better than giving a ‘scripted’ one and could well have been based on their pre-rehearsed appeals that had been due to be given to the Court that morning.
 
I do find it strange about the Mirror article though, as from past  evidence, I struggle to believe they would go to print without Clarrie’s approval.
 
He is still clearly pulling the strings to a large extent though, as evidenced by the BBC pulling the whole story from the 10.00 News that night, when they were quite clearly scratching around for ‘fillers’.
 
‘The independence of the BBC?’

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by utahagen on 18.06.14 8:52

Doug D wrote: "I do find it strange about the Mirror article though, as from past  evidence, I struggle to believe they would go to print without Clarrie’s approval."

I was stunned that Clarrie issued what I took to be a dare to the tabloids to publish Amaral's "they tossed her in someone's coffin" theory. Did he WANT the papers to run with that so the McCanns have more people to sue? Could the McCanns believe they are about to lose their libel case against Amaral, so Clarrie is trying to set someone else up for them to sue?

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by PeterMac on 18.06.14 8:55

@Doug D wrote:
He is still clearly pulling the strings to a large extent though, as evidenced by the BBC pulling the whole story from the 10.00 News that night, when they were quite clearly scratching around for ‘fillers’.
‘The independence of the BBC?’

It may not have been Clarrie's doing.
The BBC and others had been contacted with the detailed breakdown of the 4 adjournments largely copied from this site !
I feel sure !
And once they know something is not quite correct . . .

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Woofer on 18.06.14 9:01

@Doug D wrote:Dear old Clarrie must have been spitting feathers when he saw them actually deliver the ‘off the cuff’ interview outside the Court, but they presumably were advised that it would look better than giving a ‘scripted’ one and could well have been based on their pre-rehearsed appeals that had been due to be given to the Court that morning.
 
I do find it strange about the Mirror article though, as from past  evidence, I struggle to believe they would go to print without Clarrie’s approval.
 
He is still clearly pulling the strings to a large extent though, as evidenced by the BBC pulling the whole story from the 10.00 News that night, when they were quite clearly scratching around for ‘fillers’.
 
‘The independence of the BBC?’

And I struggle to believe that any newspaper editor takes his orders from Clarence Mitchell.  If I was an editor I`d tell him to piss off.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by fossey on 18.06.14 9:09

Clarence may be, well is a lot of things, but he is not stupid (although he has said some stupid things in the past).

He has always and always will have his own agenda. His own interests will come first. I don't think he really gives a hoot about the McCanns privately. The McCann charade has served him well financially for 7 years now and kept him in the spotlight which he obviously craves. Although he knows that it can't go on forever. He has got a lot of mileage out of it but probably knows the petrol is quickly running out.

I'm sure he will have his exit strategy all planned and rehearsed which of course will show him in a good light. He know's at some point he will need to save his own skin and that is what I'm sure he has been working out behind the scenes.

The rat that he is will jump off the sinking ship at exactly the right time that suits him. That I'm sure of.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by BlueBag on 18.06.14 9:10

@Woofer wrote:And I struggle to believe that any newspaper editor takes his orders from Clarence Mitchell.  If I was an editor I`d tell him to piss off.


That all depends who the newspaper editor takes his orders from.

Mainstream media is totally about agendas.

There is little - if any - disinterested reporting these days (was there ever?)

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Guest on 18.06.14 9:16

@Woofer wrote:
@Doug D wrote:Dear old Clarrie must have been spitting feathers when he saw them actually deliver the ‘off the cuff’ interview outside the Court, but they presumably were advised that it would look better than giving a ‘scripted’ one and could well have been based on their pre-rehearsed appeals that had been due to be given to the Court that morning.
 
I do find it strange about the Mirror article though, as from past  evidence, I struggle to believe they would go to print without Clarrie’s approval.
 
He is still clearly pulling the strings to a large extent though, as evidenced by the BBC pulling the whole story from the 10.00 News that night, when they were quite clearly scratching around for ‘fillers’.
 
‘The independence of the BBC?’

And I struggle to believe that any newspaper editor takes his orders from Clarence Mitchell.  If I was an editor I`d tell him to piss off.

Much as it pains me to say this, Clarence Mitchell isn't stupid.

He's seen the king of media manipulation Max Clifford imprisoned and he knows what's been going on behind the scenes of the McCann case.

It wouldn't surprise me if, to avoid being dragged down by the McCanns, he's made a deal with the police and spilled everything in exchange for immunity from prosecution.

My opinion only.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Guest on 18.06.14 9:19

@fossey wrote:Clarence may be, well is a lot of things, but he is not stupid (although he has said some stupid things in the past).

He has always and always will have his own agenda. His own interests will come first. I don't think he really gives a hoot about the McCanns privately. The McCann charade has served him well financially for 7 years now and kept him in the spotlight which he obviously craves. Although he knows that it can't go on forever. He has got a lot of mileage out of it but probably knows the petrol is quickly running out.

I'm sure he will have his exit strategy all planned and rehearsed which of course will show him in a good light. He know's at some point he will need to save his own skin and that is what I'm sure he has been working out behind the scenes.

The rat that he is will jump off the sinking ship at exactly the right time that suits him. That I'm sure of.

You typed it quicker than me but yep  thumbup 

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Cristobell on 18.06.14 9:20

@utahagen wrote:Doug D wrote: "I do find it strange about the Mirror article though, as from past  evidence, I struggle to believe they would go to print without Clarrie’s approval."

I was stunned that Clarrie issued what I took to be a dare to the tabloids to publish Amaral's "they tossed her in someone's coffin" theory. Did he WANT the papers to run with that so the McCanns have more people to sue? Could the McCanns believe they are about to lose their libel case against Amaral, so Clarrie is trying to set someone else up for them to sue?
Great OP Utahagen!

Clarence is still playing the McCanns as the nice church going couple who couldn't possibly be involved in anything so grubby and macabre as disposing of a child's body.  He was looking for public outrage on the McCanns behalf.  However, as his announcement followed the fruitless searches and digs in PDL, he actually volunteered an explanation that could fill in the blanks.  He's lost the plot in my opinion.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by aquila on 18.06.14 9:32

@Cristobell wrote:
@utahagen wrote:Doug D wrote: "I do find it strange about the Mirror article though, as from past  evidence, I struggle to believe they would go to print without Clarrie’s approval."

I was stunned that Clarrie issued what I took to be a dare to the tabloids to publish Amaral's "they tossed her in someone's coffin" theory. Did he WANT the papers to run with that so the McCanns have more people to sue? Could the McCanns believe they are about to lose their libel case against Amaral, so Clarrie is trying to set someone else up for them to sue?
Great OP Utahagen!

Clarence is still playing the McCanns as the nice church going couple who couldn't possibly be involved in anything so grubby and macabre as disposing of a child's body.  He was looking for public outrage on the McCanns behalf.  However, as his announcement followed the fruitless searches and digs in PDL, he actually volunteered an explanation that could fill in the blanks.  He's lost the plot in my opinion.
Cristobell, he's busy fighting UKIP on the beaches of Brighton and promoting gastronomy, patriotism, charidee, bin collections, homelessness (see promoting local enterprises, charidee and patriotism for a lovely 'fusion') and generally making himself a nice caring wannabe Tory politician.

He distances himself from the McCanns.

See Clarence Mitchell on Twitter.

https://twitter.com/mitch_1uk

His retweet of a Tory party tweet with an outstanding visual 'share the facts' has the most outrageous spelling mistake in the first line.

Indeedy Clarence - Share the Facts.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Mirage on 18.06.14 9:53

There is a sense of growing isolation around the pair, IMO. Isabel Duarte hung back in the shadows on Monday, unwilling to appear alongside them on news footage. The McCann brand is looking to weigh heavily on that woman. She has stated more than once that she is out on a limb with the majority of her compatriots and she will have seen the graffiti in PdL. She must be sick of the McCanns' neverending intrusion into her private and social life. In short, it could be that she is starting to feel a bit of a pariah in her own land - with very good reason. I also believe she is not as astute a lawyer as one may have been led to believe. She has made errors along the way in Portuguese process. Plus, she either knew about the WOC issue or she did not. Either way, it does not reflect well on her abilities.

When Gerry was last there holding forth, Duarte was at his side. I detected a growing froideur between the pair even then, however, she still stood shoulder to shoulder and jumped in to save him from crucifying himself at one point. Given that K and G had worked themselves up into high dudgeon for an hour and a half, she should have seized the initiative and taken some of the heat out of the situation. That's if she had any concern for them. I find it strange that she didn't adopt this role.

All in all, I think the world has had their fill of this pair. If they didn't know it before, they must know it now; that they could eventually fall by dint of some simple equations:

 no neglect = no abduction >  no abduction = no defamation  > no defamation = no litigation  > no litigation = no collect  SO  no collect > no protection = prosecution.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by fossey on 18.06.14 9:57

@Mirage wrote: no neglect = no abduction >  no abduction = no defamation  > no defamation = no litigation  > no litigation = no collect  SO  no collect > no protection = prosecution.
Absolutely.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by fossey on 18.06.14 10:53


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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by canada12 on 18.06.14 11:04

One thing I wondered about the McCanns press conference on the courthouse steps - wouldn't they have been in touch by phone with CM beforehand, in order to get their ducks in a row and get hints about what to say? You'd have thought so.

However, here's my thinking. IF they were put in a panic situation by GA (which I believe was the intent all along), then IMO their first thoughts would have been to try and contact CM for his input on how to handle it for the assembled media. I'm thinking that CM was not available for advice - otherwise I'm sure he'd have counselled against them doing or saying anything that would show them in a bad light. I agree with whoever it was suggested that the best thing they could have done was issue a brief statement regarding the delay, and then just leave it at that.

But they didn't do that - they felt the need to grandstand. So, either they were given poor advice by CM, or they were given the correct advice by CM and chose to ignore him, or they weren't able to get in touch with him and were left hanging out to dry on their own.

And if they did get in touch with him... was it by mobile phone?
And was their mobile being monitored by PJ / SY?

Just some thoughts.

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Re: Why the McCanns' appearance yesterday was a PR disaster for them

Post by Miraflores on 18.06.14 11:10

They could also have been advised by Isobel Duarte to keep quiet, but having spent an hour and a half outside the courtroom getting hotter and hotter and crosser and crosser, just couldn't help themselves.

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