Business sense of the McCs.

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Business sense of the McCs.

Post  tigger on Mon Sep 19, 2011 8:03 pm

I did no less than two short business courses on how to set up your own business and it occurred to me that Gerry in particular has shown amazing acumen, certainly for a medic.

Protect your copyright, register your invention as a trade mark.

Linking: link your products to something already in the customers' mind: e.g.
Using Celtic colours for the quality wristbands. Football club is getting free publicity and get them to reciprocate.
Using or creating photographs of Maddie wearing football t shirt, jogged the memory of the public: the Soham murders.
This also links the product to the football club.

USP: Unique Selling Point: well, the coloboma girl for one. The story itself for another.


Publicity/advertising: keep a high profile in the press and other media. All publicity generates interest. Engage your customers with your product, so that they will recommend it to their friends and family.
Decide on your target market: which demography is most likely to buy your product. (initially tabloid readers) Create a narrative for the advertising, e.g. innocent victim, evil men, wicked policemen and brave parents. As in most fairy tales, evil is defeated, but this is pantomime and the public has to take part to bring about a happy ending. 'Look behind you!'

Create both short range and long range plans with intermediate close-spaced advertising campaigns.

And so on - gosh, they could have done a deal with the Cuddle Cat manufacturers and made a mint out of that too!




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Re: Business sense of the McCs.

Post  sharonl on Mon Sep 19, 2011 9:02 pm

tigger wrote:

And so on - gosh, they could have done a deal with the Cuddle Cat manufacturers and made a mint out of that too!



A good post but please don`t give them any ideas, else we will all be spending the run up to christmas queing up outside Argos in the hope that we can get our hands on that most wanted toy, the singing, dancing cuddlecat, all proceeds to the McCann fund.

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Please feel welcome to whoosh it

Post  tigger on Mon Sep 19, 2011 9:12 pm

sharonl wrote:
tigger wrote:

And so on - gosh, they could have done a deal with the Cuddle Cat manufacturers and made a mint out of that too!



A good post but please don`t give them any ideas, else we will all be spending the run up to christmas queing up outside Argos in the hope that we can get our hands on that most wanted toy, the singing, dancing cuddlecat, all proceeds to the McCann fund.


Please feel welcome to whoosh it, I wouldn't put it past them, Gerry really missed his calling by becoming a mediocre medic.

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Re: Business sense of the McCs.

Post  Molly on Mon Sep 19, 2011 9:14 pm

tigger wrote:I did no less than two short business courses on how to set up your own business and it occurred to me that Gerry in particular has shown amazing acumen, certainly for a medic.


Brilliant, Tigger. I think he based it on the Chinese business model where crisis = opportunity

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Re: Business sense of the McCs.

Post  happychick on Mon Sep 19, 2011 9:14 pm

I thought they did register cuddlecat?

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Re: Business sense of the McCs.

Post  sharonl on Mon Sep 19, 2011 9:32 pm

tigger wrote:
sharonl wrote:
tigger wrote:

And so on - gosh, they could have done a deal with the Cuddle Cat manufacturers and made a mint out of that too!



A good post but please don`t give them any ideas, else we will all be spending the run up to christmas queing up outside Argos in the hope that we can get our hands on that most wanted toy, the singing, dancing cuddlecat, all proceeds to the McCann fund.


Please feel welcome to whoosh it, I wouldn't put it past them, Gerry really missed his calling by becoming a mediocre medic.


No, I won`t whoosh it. We shall have to compete by peddling springer spaniels.

Your spot on with his marketing skills, Gerry McCann said: “We thought it was possible that publicising her coloboma could harm Madeleine. Her abductor might do something to her eye. But in marketing terms it was a good ploy”.

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I'm reviving this topic, publicity timeline?

Post  tigger on Thu Oct 20, 2011 6:32 pm

I'm trying to get a publicity timeline together, this is mainly because I was so surprised to find that the Belfast Telegraph had an article on the 11th of May, complete it seems, with quite an erroneous history of the family McCann in Donegal. It makes them look far more connected than is actually the case.

I also noticed the similarity of phrases used by Aunty Phil and the so called family and friends in Donegal. See also the Donegal topic, from which I'm going to filch one or two posts.

Point is: publicity was prime objective:
Sky news: when?
12.01 on 4/5? Telegraph online
Tabloids such as DM, DMi, Sun etc. ? 5/5? with full stories?
Belfast Telegraph 11/5, must re read article, but think request of donations?
Local Leicestershire papers? when was the collecting box set up?
Leicester Glenfield Hospital had a collection box in reception? Quite early, within days I think.

It's just that going for Belfast (and I'm still sure those two photographs were rigged, imo Maddie's body is the same size as Sean, hence the idea that the twins were big, it's Maddie who's small) - so soon and with the hint of a long and strong family connection there, seems a little early. Unless Belfast T. was alerted, I hardly think they were going round N. Ireland to see where the connections were.

So was there a list of newspapers and such to be given the story via the then 'spokes people', namely Aunty Phil and Uncle John?
Because the above mentioned were the ones with the stories on the cuddle cat and ledge, the jemmied shutters, all repeated by the first reports in the papers.
So did Philomena and John have a list of telephone numbers to ring? Or were they given one by Kate and Gerry?
Surely the newspapers wouldn't aim for the extended family first, but for the actual parents?



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Donegal / Ireland myths and publicity

Post  tigger on Fri Oct 21, 2011 7:08 am

This is a re-post of research by The Truth will Out and Daisy on the Donegal topic. I'm including it here because this marketing and the very early imo photoshopped photos of Easter 2007 are red flags to me.


Re: McCanns Easter break Donegal 2007
Daisy on Tue Oct 18, 2011 8:09 pm

TheTruthWillOut wrote:
So reading these part's of the history of Joe's
Bar, it really doesn't seem to ring true to me. Like the McCann's and
the Tapas 7, it is full of inconsistencies.

Joe’s Bar, St
Johnston belongs to Madeline McCann’s grandmother, Eileen McCann. On
the early hours of St Patrick’s Day, 2008, the pub was raided for the
12th time. The thieves rammed in the back door of the pub and took all
the stock they could get barring a bottle of gin. They turned on the
beer taps to let the beer run out. Joe discovered the damage and the
back door lying in the garden when he checked on the pub after 7.30 am
Lenten Mass. Eileen McCann was the wife of the late John and they ran
the pub under the name of McCann’s Bar and there was a living quarters
then above the pub. They decided to lease it to Joe 27 years ago. Mrs
McCann had been in the area and visited the pub at the weekend. The pub
had been ram raided in November 2007 when Joe was in the hospital at
the time. After that incident, a steel security door had been put up.


The pub had been raided 12 times!! Ok. Have the other
pubs had a similar problem? Seems a bit excessive to me. Reads more like
a grudge attack?

Joe people's believed a car rammed the back gate. Looking
at Google Streetview, I can only find one shop with access to rear by
car on Main street. The Pharmacy. And there is no door for a car to ram.

It states that Joe leased the pub 27 year ago. That makes it at least 1981. But...........The Belfast Telegraph states this:

Joe Peoples, who took over the pub after Gerry's parents, Johnny and
Eileen, moved away to start a new life in Scotland in the mid-
1960s


I'm assuming "took over" means "leased". That is a 15 year inconsistency


I think it's disgusting and criminal how the good folk of Ireland have
been lied to and manipulated into handing over donations to the McCanns.
This whole Donegal tale seems to have been weaved in order to endear
the McCanns to the Irish public.

I found this video and transcript courtesy of Bren Ryan on her 'Regrets
& Ramblings' site, although I'll not thank her for it because she's
perpetuating the blatant lies and propaganda. Here's a couple of quotes
from a McCann interview shown to Irish viewers on Ulster TV News. It's
well worth reading the whole article to see what a sham it is.


Sharon O’Neill (presenter) The Mccanns have close links to Northern Ireland and the Republic.
Gerry’s father Jack went to school in Londonderry but he grew up in the
village of St Johnston just over the border in Donegal and he ran this
pub with his wife Eileen up until he died. St Johnston became a retreat
for Gerry, Kate and their young family and people here feel they have
been badly left down.

LIES! He did NOT run the pub until he died. It's widely reported they
left Donegal in the 1960's and moved to Scotland! St Johnston was NOT a
retreat for the McCanns. They even admit themselves it was the first
time Kate and the children had ever visited. Even the shady Joe Peoples
tell us: "I have met Kate the once and Gerry twice"


How do they get away with this?

UTV NEWS NOV 3RD (1) – MCCANNS

http://regretsandramblings.com/2011/10/07/6-interviews-of-gerry-and-kate-mccann-nov-3rd-2010/

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Re-post from Donegal section re publicity tactics

Post  tigger on Fri Oct 21, 2011 7:15 am

Re: McCanns Easter break Donegal 2007
quote Daisy
snipped

What I don't get about the Donegal holiday is: if there were so many "extended family & close friends" gathered at that Easter break (also the anniversary & annual pilgrimage of Gerry's father John's death, according to Joe Peoples that is) why isn't there more photographic evidence? Such a massive gathering and no shots of Madeleine (or her siblings) with anyone else apart from the same two cousins as always: Fiona & Gregor. Where's the pictures of Madeleine with the rest of the family! THREE generations gathered? Granny, Aunts, Uncles, Brothers, Sisters, Cousins, etc.. Yet only 3 photos of Madeleine (with same cousins as always). Surely, if this holiday really took place (like they say) there would be LOADS of photos? If these photos exist they are some of the last ones taken of Madeleine before she disappeared; they are vital!
unquote





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Re: Business sense of the McCs.

Post  Stewie on Fri Oct 21, 2011 7:16 am

Tigger
This site has a great news index by month and shows all the coverage right from 3 may.

what is strange is that there was a lot of coverage in the Belfast telegraph in may but this isn't in the index . It is there in June 2007 but not may , which of course had the Donegal photos. makes me wonder if it really was from may 07.
The birthday cake photo makes a very early appearance on 6 may so the family must have released this one to the press pretty sharpish



http://www.gerrymccannsblogs.co.uk/NEWS_REPORT_INDEX.htm

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